My job entails for me to develop product positioning for highlighted products or for new products and communicate a message that differentiates your products in the market. I also communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products. Then I plan for the launch of new products and releases and manage the cross-functional implementation of the plan. I should be an expert on your buyers, how they buy and their buying criteria; be the expert on your competition and how to get ahead of them. I should also develop the strategy and manage the marketing programs that drive demand for your products. And of course, I should be able to execute them to continuously excite the market.
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