Rachelle

Revenue & Growth Strategist | eCom & SaaS | CRO, RevOps, Funnels | 7+ Experience

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Overview

Looking for full-time work (8 hours/day)

at $8.83/hour ($1,707.42/month)

Associates degree

Last Active

July 24th, 2026 (4 days ago)

Member Since

December 28th, 2020

Profile Description

eCommerce Growth & Digital Operations Strategist | Shopify Expert | Ads & Automation

I’m Rachelle Arroco-Capuso, an eCommerce Growth & Digital Operations Strategist with 7+ years of experience helping B2B and D2C brands turn traffic into consistent, predictable revenue**.

I partner with founders who want more than execution they want strategy, systems, and results.

I help online businesses scale without burnout by building high-converting storefronts, streamlining backend operations, and creating data-driven marketing systems that convert attention into revenue.

What I Specialize In:

eCommerce Management & Optimization

* Shopify, Etsy, Amazon store setup & optimization
* Product upload, SEO, collections & inventory management
* Conversion rate optimization (CRO) & customer journey
* Store analytics, reporting & long-term management

Digital Operations & Project Management

* Backend systems, workflows & automation
* AI-powered processes for efficiency and scale
* Task coordination, SOPs & team management

Ads Scaling & Performance Marketing

* Facebook, TikTok & Google Ads management
* Ad account setup, audience research & funnel strategy
* Creative development (copy, visuals, UGC)
* A/B testing, retargeting, lookalikes & ROI optimization
* Conversion tracking, pixels & analytics

Branding, Creative & Design

* Brand identity & redesign aligned with business goals
* High-converting visuals, product images & content
* 100% responsive, secure & SEO-optimized stores

Bookkeeping & CRM Systems

* QuickBooks Online (Advanced ProAdvisor)
* CRM setup to improve customer experience & retention

How I Work:

I don’t just complete tasks. I look at the entire business.

With a background in marketing management, project management, bookkeeping, and eCommerce systems, I help brands make smarter decisions, run smoother operations, and achieve measurable growth.

My focus is not activity.
It’s impact, clarity, and scalable revenue.

Who I Work With:

* eCommerce founders & brand owners
* Shopify store owners
* DTC & B2B online businesses
* Brands looking for long-term growth, not short-term fixes

I position myself as a growth partner, not just a service provider.

Platforms & Tools:

Shopify • Etsy • Amazon • Meta Ads • TikTok Ads • Google Ads
Canva • AI & Automation Tools • QuickBooks Online • CRM Systems

Why Clients Choose Me:

* 7+ years of real eCommerce experience
* Strategy + execution in one partner
* Strong systems, clear structure, proven results
* Professional, reliable, and results-driven

"I don’t just support businesses. I help build and scale them."


Top Skills

Experience: 5 - 10 years

Performance-driven Meta Ads specialist with hands-on experience managing and scaling Facebook & Instagram campaigns for eCommerce brands. Skilled in audience research, creative testing, pixel/CAPI setup, retargeting, and ROAS optimization focused on profitable growth, not vanity metrics.

Experience: 5 - 10 years

SEO specialist with hands-on experience driving organic traffic, keyword rankings, and conversions for eCommerce and service-based brands. Skilled in on-page SEO, keyword research, technical audits, content optimization, and SEO for Shopify & CMS platforms, with a strong focus on search intent, CRO, and revenue growth not vanity metrics.

Experience: 5 - 10 years

6+ years of hands-on Shopify experience managing, optimizing, and scaling stores for B2B and DTC brands. I own site health, conversion optimization, product and collection structure, inventory workflows, and revenue-driven improvements. I don’t just manage stores. I improve performance, fix leaks, and build systems that support consistent growth.

Other Skills

Experience: Less than 6 months

Experience: Less than 6 months

Experience: Less than 6 months

Experience: 2 - 5 years

AI Automation & Systems Specialist with hands-on experience building workflow automations that reduce manual work, improve speed, and increase revenue. I design and implement AI-powered systems using GPT, Zapier, Make, and CRM integrations to automate customer support, lead handling, content workflows, and eCommerce operations focused on efficiency, scalability, and measurable ROI.

Experience: Less than 6 months

Experience: Less than 6 months

Experience: 5 - 10 years

During my fulfilling three-year journey as an eCommerce Virtual Assistant (VA), I have gained invaluable experience and expertise in the fast-paced realm of online business. As an eCommerce VA, I have honed my skills in various areas to provide exceptional support to clients. One of my core strengths lies in product research and selection. Through extensive market analysis and trend evaluation, I have become adept at identifying profitable and in-demand products. By leveraging my insights, I have helped clients build robust product catalogs that resonate with their target audience. I take great pride in my ability to craft compelling product listings. Through meticulous attention to detail and a deep understanding of persuasive copywriting, I have created engaging product descriptions that capture the essence of each item and entice customers to make a purchase. Additionally, I have implemented effective optimization strategies to enhance search engine visibility and drive organic traffic to client websites. In addition to product management, I have excelled in various administrative tasks. From inventory management and order processing to customer support and logistics coordination, I have maintained seamless operations to ensure client satisfaction and streamline their eCommerce processes. My role as an eCommerce VA has also given me the opportunity to collaborate with diverse teams, including graphic designers, social media managers, and digital marketers. Through effective communication and coordination, I have contributed to successful marketing campaigns and the overall growth of clients' online businesses. Throughout my journey, I have remained adaptable, keeping up with the ever-evolving eCommerce landscape and staying abreast of industry trends and best practices. My passion for learning and professional development has allowed me to continuously enhance my skill set and provide clients with innovative solutions to optimize their online presence. In summary, my three years of experience as an eCommerce VA have provided me with a comprehensive understanding of the intricacies of online business. With my expertise in product research, listing optimization, administrative support, and collaboration, I am well-equipped to help clients thrive in the dynamic world of eCommerce.

Basic Information

Age
35
Gender
Female
Website
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Address
Cabuyao City, Laguna
Tests Taken
IQ
Score:  137
DISC
Dominance: 29%
Influence: 18%
Steadiness: 36%
Compliance: 18%
English
B2(Upper Intermediate)
Government ID
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“I can find little blocks of time to focus so we can scale this business.”

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