I am a licensed chemist by profession (Bachelor of Science, Major in Chemistry), backed with ten years of experience in the Corporate Technical field. I handled Quality Assurance, Regulatory Affairs, Product Formulation & Development, and technology transfer to Toll Manufacturers.
I was chosen to be a part of the Marketing Division. I Iearned my way through the marketing function, starting from the grassroots level to regional posts. Currently, I am in my 17th year of guiding cross-functional teams with a particular focus on Brand Management. My tasks include Brand Positioning and Strategy, Consumer Research, New Product Development, Brand/ Category Financials & Profitability, Advertising & Media, Consumer Promotions.
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