Current Employment Status:
Hired Full Time on May 6, 2018
• Devised strategies for marketing and advertising campaigns.
• Tracked conversion rates and made improvements to the company website
• Developed and managed digital marketing campaigns
• Utilising a range of techniques including paid search, SEO and PPC
• Devised and monitored social media strategy
• Managed online brand and product campaigns to raise brand awareness
• Managed the redesign of the clients’ websites
• Improved the usability, design, content and conversion for each marketing and advertising clients
• Responsible for planning and budgetary control of all digital marketing campaigns
• Evaluated customer research, market conditions and competitor data
• Reviewed new technologies and keep the clients at the forefront of developments in digital marketing
• Ensured appropriate planning and resources are in place to accomplish goals
• Ensured digital communication projects/programs are executed within strict conformance with funds risk, security and other applicable standards and support the development of the new standards for evolving channels
• Creates brand logos and graphic images for marketing clients.
• Created and managed affiliate marketing programs.
• Content management and graphic creation of monthly newsletters.
• Monitors PPC Campaigns
• Tracking advertising deals and assignments
• Inside sales, negotiating advertisement rates for advertorials and other sponsored content with -potential advertisers
• Performing manual outreach to advertisers
• Created monthly advertising newsletters of 16 websites.
• Writing weekly newsletters sent to advertising and marketing clients.
• Business Improvement: contributes to the improvement of company’s advertising business internal processes, including the training manual, wiki, and knowledge base.
• Creates brand logos and graphic images for marketing clients.
• On-Page & Off-Page SEO, Social Media Management and Affiliate Marketing.
• Monitors PPC Campaigns
Experience: 10+ years
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