Head of Operations | Project Manager | Ecommerce & Marketing

I have over 6 years of experience as a Project Manager, leading cross-functional teams and delivering digital marketing and e-commerce projects across global companies. I’ve worked with International Drivers Association (Singapore), where I managed end-to-end B2B marketing campaigns and agile experiments; Adtack Digital Marketing (USA), where I oversaw full campaign lifecycles and client communication; Digital Awesome Apps (USA), where I delivered projects within scope, timeline, and budget while managing risks and resources; From.Digital NYC (USA/Europe), where I coordinated remote teams across multiple countries and ensured timely execution and KPI tracking; and Plattr (USA), where I built and managed an offshore team while implementing Agile systems and overseeing multiple projects simultaneously. Across these roles, I’ve consistently managed project lifecycles from planning to execution, aligned stakeholders, ensured quality delivery, and built scalable systems and workflows to improve efficiency and team performance.

I serve as Head of Operations at Formulation Factory (USA), where I work closely with the CEO to turn strategic goals into actionable execution across the business. I oversee daily operations across Amazon, Shopify, TikTok Shop, and Walmart, ensuring that product listings, campaigns, and account health are consistently optimized and compliant. My role involves identifying operational bottlenecks, improving workflows, and building scalable systems to increase efficiency and reduce delays. I lead and coordinate cross-functional teams—including content, PPC, design, and customer support—while maintaining alignment, accountability, and performance. By implementing structured processes, SOPs, and continuous improvements, I help drive growth, streamline operations, and ensure the business runs smoothly at scale.

I have extensive experience as an Executive Assistant, providing high-level support to founders and executives across fast-paced digital marketing and e-commerce companies, including Native Commerce (USA), Plattr (USA), and Adtack Digital Marketing (USA). In these roles, I managed day-to-day operations such as calendar and email management, meeting coordination, travel arrangements, and documentation, while also supporting project execution and team alignment. I was responsible for creating SOPs, organizing files and systems, preparing reports and presentations, and translating instructions into clear, actionable processes. I also handled research, data organization, and cross-team coordination to ensure smooth operations and that nothing fell through the cracks. Known for being highly organized, proactive, and detail-oriented, I consistently helped executives stay focused on strategic priorities by managing the operational and administrative backbone of the business.

I have strong experience in E-commerce Management, supporting and overseeing operations across platforms such as Amazon, Shopify, TikTok Shop, and Walmart, particularly in my role with Formulation Factory (USA). I manage end-to-end marketplace operations, including listing optimization, content updates, A/B testing, and performance tracking to improve conversion and visibility. I monitor account health and ensure compliance with platform policies, while coordinating with support teams to resolve issues efficiently. I also lead campaign and promotion execution, aligning with PPC, content, and design teams to maximize results during key events and product launches. By continuously analyzing data, improving workflows, and maintaining high operational standards, I help drive growth, increase efficiency, and ensure smooth day-to-day e-commerce operations.

I have hands-on experience in Human Resources through my leadership and operations roles, particularly while building and managing remote teams for companies like Plattr (USA) and in my role as Head of Operations at Formulation Factory (USA). I have been involved in recruiting, screening, and onboarding team members across various departments, including developers, designers, customer support, and marketing roles. I ensure smooth onboarding by creating clear SOPs, training materials, and structured processes, while also maintaining team organization, performance tracking, and communication. I’ve supported employee engagement by addressing concerns, ensuring timely payments, and fostering a positive remote work environment. My approach to HR is practical and people-focused—balancing company goals with team well-being to build productive, aligned, and motivated teams.

I started my career as a Virtual Assistant, supporting companies such as Native Commerce (USA) and Plattr (USA), where I handled a wide range of administrative, operational, and customer support tasks. My responsibilities included managing emails and calendars, organizing data and documents, conducting research, updating websites, and assisting with content and social media management. I also supported customer service by handling inquiries, resolving issues, and maintaining customer databases. In these roles, I developed a strong foundation in organization, communication, and problem-solving, while learning how to adapt quickly in fast-paced remote environments and provide reliable, behind-the-scenes support to keep daily operations running smoothly.