Web Content Writer and Social Media Content Manager  

✔️ Find relevant topics to write as blog posts for the brand or company website. I use free tools to identify topics. These tools include Google Trends, Google Keyword Planner, Google Search Results, and I look at the client's competitors. ✔️ Read relevant and reliable references, even journals, when writing the content. These references are also helpful for SEO when the client needs an external link for the blog post. ✔️ I use Grammarly (Pro) to check my content for grammar errors and plagiarism. To avoid AI content, I also use Sribbr to check the posts or articles and include the reports to the client.

✔️ Develop a weekly or monthly content calendar that often includes posts to support the buyer's journey (awareness, consideration, and decision) or categories and topics chosen by the brand. ✔️ Create branded images using Canva Pro and ensure that the photos or graphics translate the company's brand and its values, mission, and vision. ✔️ Write copies that accompany the images. Some copies are based on the brand's website content, and some are based on market research. ✔️ Identify appropriate hashtags for each post based on the brand's industry or niche. To view some of my social media work, please visit my portfolio here: https://carolmitchao.my.canva.site/smmportfolio

✔️ Use scheduling tools to ensure that posts are scheduled on the dot. These tools include Meta Business, Buffer, and TikTok scheduler. ✔️ Run ads on Facebook using Ads Manager. Mostly, these ads are in the Philippines only. ✔️ Develop a weekly or monthly content calendar that often includes posts to support the buyer's journey (awareness, consideration, and decision) or categories and topics chosen by the brand. ✔️ Create branded images using Canva Pro and ensure that the photos or graphics translate the company's brand and its values, mission, and vision. ✔️ Write copies that accompany the images. Some copies are based on the brand's website content, and some are based on market research. ✔️ Identify appropriate hashtags for each post based on the brand's industry or niche. ✔️ Develop an engagement schedule to help the brand reach its potential market and increase engagement.

✔️ Identify the keyword or keywords that best describe the content. Ensure that the keywords are used properly, and the content is not stuffed to avoid being penalized by search engines. ✔️ Ensure that the post or page content adheres to standard SEO requirements using an SOP I have created based on experience. ✔️ Ensure the page has ample content, images, and links for internal optimization. ✔️ Use the Yoast plugin for WordPress websites and follow the requirements to optimise the page.

As a Canva creator, I use the platform to develop branding elements and key visuals for the brands I work with. With Canva, I can create short form videos, static key visuals, and other key visuals needed by the brand or client. For social media posts, I ensure that the key visuals I edit or create on Canva translates the branding, positioning, and messaging of the brand.