Over 7 Years Experience In Digital
Managed different accounts for more than 7 years
>Strong knowledge of planning, implementing
>Experience in driving revenue through paid
>Analyze web metrics for website performance to underst
>Adept at creating captivating ad copies
>Develop test programs to drive continuous improvement in
>Advanced knowledge of Microsoft office for client reporting – monitoring KPI & goals
Driven to add value to clients digital
- PPC Account: Set up to Management to Reporting
- 90% to 100% Client Retention / Communication
- Lead Generation Strategist: Call to Action, A/B Testing, L
- Competitor Analysis: SemRush, Spyfu, AdBeat
- Ad Copy Writer: Text Ads, Banners
- Keyword Research: The most fundamental tasks but trivial to the success of the campaigns
PPC Campaign Manager
• Perform keyword and market research across various industries for campaign initial preparation. Tools used: SEMrush, Google Keyword Tool, Google Keyword Planner
• Set-up Google Adwords PPC Campaigns from scratch
• Manage, Strategize and Optimize PPC Campaigns for traffic and conversions
• Plan, build and interpret results A/B and multivariate testing of offers, creatives and promotional copy.
• Use Adwords Reports, Excel spreadsheets and Google Analytics to track and report on all paid advertising campaigns.
• Develop PPC strategies to improve/expand PPC campaigns and achieve maximum efficiency
1. Translate business goals into successful search engine optimization and marketing strategies
2. Coordinate and manage marketing campaigns on Google Adwords, Yahoo/Bing & Facebook.
3. Monitor and evaluate campaign performance results to be able to optimize campaigns from keywords , running A/B testing ad copies, assigned website landing page and current campaign bidding strategies
4. Maximize profits by developing and crafting Google - Display Network (Remarketing & Brand Retention) through planning and deploying PPC strategies
5.Good analytical skills to gain high quality score & improve PPC performance metrics
6. Track & update traffic patterns through cpc with relation to ROI on search marketing efforts.
7. Device marketing strategy regularly testing various changes in incentives, creative, offers, messaging in both ad copies and website landing pages.
8. Proactively research campaign issues and formulate actionable solutions based off findings
9. Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
10. Analyze and identify opportunities for improvements to existing reporting systems and processes
+ Strong knowledge in planning, implementing and managing paid advertising
+Experienced in driving sales through lead generation and e-commerce management
+ Analyzed web metrics for website performance to improve customer experience
+Adept at creating captivating ad copies and creative promotions
+Developed test programs to drive continuous improvement in marketing
+Handled clients with budget ranging from US$50,000 to US$75,000/month.
+Advanced knowledge in Microsoft excel for client reporting – monitoring KPI & goals Responsibilities ?Plan and manage marketing campaigns on Google AdWords, Yahoo/Bing & Facebook. ?Monitor and evaluate campaign performance results to optimize campaigns from keywords , running A/B testing ad copies, assigned website landing page and campaign bidding strategies ?Maximize profits by developing and crafting display campaign – remarketing and re-branding. ?Track & update traffic patterns through CPC with relation to ROI on search marketing efforts. ?Device marketing strategy regularly testing various changes in incentives, creative, offers, messaging in both ad copies and website landing pages. ?Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals. ?Analyze and identify opportunities for improvements to existing reporting systems and processes
I have been doing Marketing and Finance Management for my clients to get their businesses be found online, reach their goals and drive more conversions along with revenue. The strategy is always do more than what our competitors are doing - be more relevant, give more value and deliver the right expectation. The job is to keep cost right with the investment we put into marketing - I create business plans, align marketing strategies, continuously do analysis to update plans and develop our site.
I am a license Real Estate Broker here in the Philippines -- I help clients Buy/Sell/Own properties here in the country from condominium, house, house & lot and lot only.
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