I'm a DTC media buyer and ecommerce operations specialist based in Cebu, Philippines, with 2+ years of hands-on experience managing Meta and Google Ads for direct-to-consumer brands. I plan and run paid campaigns end-to-end — from creative production to KPI tracking to scaling decisions. I also use AI image generation tools (Higgsfield AI, Claude) to keep ad creative fresh and constantly tested.
Beyond media buying, I bring a well-rounded ecommerce skill set: Amazon Seller Central operations (listings, orders, shipments, case management), social media content management, and ad copywriting. I'm comfortable owning a channel independently or plugging into an existing marketing team.
Recent results:
- 2.23x ROAS for a skincare brand ($6,381 spend, 302 purchases)
- 2.26x ROAS for a hair growth brand (238 purchases)
- Currently managing $27,000+ in 30-day ad spend on Meta + Google Demand Gen for a freelance client, with top creative batches hitting 3.2x ROAS
I'm certified in Amazon Seller VA, and Shopify Dropshipping fundamentals, and I'm available for full-time, part-time, or project-based freelance work.
Experience: 1 - 2 years
Helped scale e-commerce businesses by developing and launching successful creative testing strategies for Meta ads, driving measurable growth and improving campaign performance.
Experience: Less than 6 months
Proven experience crafting high-converting Meta ads for DTC brands, enhanced by integrating AI-powered tools to streamline creative production and accelerate campaign launches.
Experience: 2 - 5 years
Developed engaging social media content strategies and creative concepts for e-commerce and automotive brands, enhancing their online presence and audience engagement.
Experience: 2 - 5 years
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