Results-driven Amazon Advertising Manager and PPC Specialist with 6-7 years of expertise in scaling and optimizing 6-8 figures annual revenue digital brands in different marketplaces (US, CA, UK, DE, FR, IT, ES, and AU). Proven ability to boost ROI through strategic bid management, data-driven insights, and a deep understanding of Amazon's advertising platforms. A seasoned professional with consistently exceeding performance targets in dynamic e-commerce environments.
- Weekly and Monthly Client PPC Audit
- Product Launch Management
- Product Ranking Management
- Frequent Extensive Keyword and Competitor Research
- Product Listing Creation, Optimization, Analysis, and Concept Recommendation
- Advertising Campaign Creation, Structuring and Restructuring
- Advertising Campaign Management and Analysis
- Campaign Budget Allocation
- Account Budget Management
- Bidding Management
- Keyword Tracking Management
- Keywords and ASINs Mining/Harvesting
- Negation management
- Boost Placements Management (top-of-search, rest of search, and product page)
- Day-Parting Set up
- Product, Keyword, and Market Demand and Seasonality Trend Forecasting
- Competitor Analysis
- Market Share Analysis
- Creating Advertising Strategy, Planning and Providing Recommendations
- Provide Comprehensive Monthly and Weekly Reporting for Clients
- KPI Data Analysis and Monitoring (Impressions, Sessions, CTR, Clicks, CPC, Conversion Rate, ACoS, TACoS, Margin, CPA, CPS, Sales, Spend, Profit)
- Advertising Reports Analysis
- Great Understanding of Amazon A9 Algorithm
- Managed Multiple Marketplaces (US, CA, UK, DE, FR, IT, ES and AU)
- Creating Documentation (Google Docs)
- Proficient in Google Spreadsheet for KPI Analysis and Data Reporting via Graphs and Tables Presentation
- Scale Insights Experienced
- KPI Dashboard Builder with Visual Graphs, Tables, and Numerical Figures
“I had this VA that I could turn things over to made it a lot easier”
Kyle Mckenna
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