3 yrs DTC Direct Response Creative Strategist & Copywriter

Overview

Looking for full-time work (8 hours/day)

at $8.46/hour ($1,636.35/month)

Bachelors degree

Last Active

July 17th, 2026 (2 days ago)

Member Since

May 27th, 2020

Profile Description

You've launched the ads.
Tested twelve variations of the hook.
Maybe even screenshot the results to show your team.

The spend is going out. The views are coming in.
The sales are… there. Somewhere. Kind of.

Everyone says the same thing: better creative.
So you get better creative.
It looks great. Performs the same.

Here's the actual problem:

Most ad concepts start with what the brand wants to say.
The ones that scale start with what the customer is already feeling the ---------- nt they see the ad.

That's a completely different process. And it's the one I'm obsessed with.

I'm a Creative Strategist for Meta ads, specializing in direct response creative for ecommerce brands and high-ticket coaching programs.

Before I write a single brief, I'm deep in reviews, Reddit threads, and comment sections, finding the pain points, fears, and desires that turn into angles nobody else is running. The kind of hooks that make someone stop and think "how did they know?"

I've worked within an agency model producing creative for ecommerce brands, and built direct response campaigns for coaching programs. One of those hit 7 figures in revenue on a fraction of the ad spend.

I work within creative teams: writing briefs, producing static concepts, and connecting performance data fro ---------- ta Ads Manager back into the next round of angles and iterations.

I also use AI tools like Claude and Gemini to build customer avatars, pressure-test angles, and move faster without cutting corners on the strategy.

If your Facebook ads are getting eyes but not conversions, the gap is almost always upstream. In the research, the angle, the hook.

That's the part I fix.