Performance Marketer

I've been working with Google Ads for the past 8 years, gaining extensive experience in digital marketing, campaign management, and performance optimization. Over the years, I have developed a deep understanding of the platform's features, algorithms, and best practices. I have successfully managed a diverse range of campaigns, from search and display ads to YouTube and Google Shopping, helping businesses maximize their ROI and achieve their marketing objectives. My expertise includes keyword strategy, bid management, audience targeting, and ad creative optimization, and I am always staying up-to-date with the latest trends and updates within the Google Ads ecosystem.

I've been working with Facebook Ads for the past 5 years, where I've gained a comprehensive understanding of the platform's advertising tools, audience targeting options, and campaign strategies. Over the years, I've successfully managed campaigns across Facebook, Instagram, and the Audience Network, focusing on driving measurable results for clients in various industries. From lead generation to brand awareness and sales conversions, I’ve fine-tuned my expertise in crafting compelling ad creatives, optimizing audience segments, and analyzing performance data to maximize ROI. I am highly skilled in using Facebook’s advanced features, such as dynamic ads, custom and lookalike audiences, and A/B testing, to ensure that campaigns are both efficient and effective.

I've been working with LinkedIn Ads for the past 4 years, developing expertise in leveraging the platform's unique targeting capabilities to drive business growth. Over this time, I have successfully managed campaigns focused on lead generation, B2B marketing, and talent acquisition, helping brands effectively reach decision-makers and key industry professionals. My experience includes utilizing LinkedIn's advanced tools like Sponsored Content, InMail, Text Ads, and Dynamic Ads to create highly targeted and impactful campaigns. I have a strong background in audience segmentation, campaign optimization, and performance analysis, ensuring that each campaign meets its objectives and delivers strong ROI.