Current Employment Status:
Hired Part Time on Oct 8, 2019
Work Portfolio
About Me
I have over 10 years of experience working as a Virtual Assistant, supporting businesses across digital marketing, SEO, WordPress, eCommerce, and project management.
I’ve worked with a wide range of industries including eCommerce, service-based businesses, real estate, app development, and marketing agencies — which means I understand how different businesses operate and what they need to grow online.
Over the years, I’ve taken on different roles — from website management and SEO support to project coordination, customer service, and executive assistance. Because of this, I’m able to step into a role, understand what’s needed quickly, and help keep things organised and moving forward.
Core Strength
My main strength is being able to connect the technical side (websites, SEO, systems) with execution (content, updates, coordination).
I don’t just complete tasks — I make sure the work:
- is structured properly
- aligns with the business goal
- and supports overall visibility and operations
Website Management & WordPress (Advanced Execution)
- Built and managed WordPress and Shopify websites from scratch
- Updated themes, plugins, and performed backups (e.g., BlogVault workflows)
- Managed content, pages, menus, and site structure
- Worked with multiple builders: Elementor, Beaver Builder, Divi, WPBakery, Gutenberg, Thrive, Bricks
- Uploaded and formatted blog posts (H1–H3, internal links, images, spacing)
- Added shortcodes, sidebars, and page elements
- Performed site testing before launch (UX and functionality)
- Handled client requests (content edits, layout changes, updates)
- Coordinated with developers for advanced tasks
SEO & Content Support
- Google Business Profile optimisation and updates
- On-page SEO (Yoast, RankMath)
- Meta titles, descriptions, slugs, and image alt texts
- Internal and external linking strategy
- Fixing duplicate content, metadata issues, and basic redirects
- Blog optimisation based on SEO requirements
- Keyword research using tools like SEMrush, Google Trends, Ahrefs, GSC
- Supporting SEO agencies with ongoing optimisation tasks
CMS & Content Publishing (High-Level Experience)
- Managed high-volume, time-sensitive content publishing (UK trading company)
- Uploaded blogs, news, and articles with strict formatting requirements
- Created and edited images using Canva and Photoshop
- Interlinked pages and structured content for better readability and SEO
- Reworded and repurposed blog content for social media
E-commerce & Marketplace Experience
- Shopify / WooCommerce / Dropshipping
- Built Shopify stores from scratch
- Uploaded products (images, variants, descriptions, pricing)
- Managed order fulfillment and supplier communication
- Installed and configured apps (Klaviyo, TikTok, FB Shop, etc.)
- Created website banners, mockups, and marketing visuals
- Customer support (orders, inquiries, complaints)
Project Management & Coordination
- Tools: Asana, Trello, Basecamp, Airtable, Pipedrive, Zoho, Monday
- Created project timelines and task breakdowns
- Delegated tasks to developers, designers, and marketers
- Ran daily standups and coordinated with leadership (COO-level reporting)
- Created user stories and translated client goals into actionable plans
- Managed multiple projects (SEO, web dev,
Tools & Platforms
SEO & Analytics:
SEMrush, Ahrefs, Google Search Console, Google Analytics, Screaming Frog
Web & CMS:
WordPress, Shopify, Squarespace
Design:
Canva, Photoshop, Illustrator, Figma
Project Management:
Asana, Trello, Basecamp, Airtable, Monday, Zoho, Pipedrive
Communication:
Slack, Zoom, Google Meet, WhatsApp,
Availability
- 20–30 hours per week
- Flexible, including weekends if needed
If You Need Help With
- Website management (WordPress, Shopify)
- SEO and content support
- Blog publishing and optimisation
- E-commerce operations
- Project coordination and team support
- Executive or admin assistance
I can step in and support your business in a way that keeps everything organised, consistent, and moving forward.
I’ve worn many hats over the years, and that experience allows me to understand different parts of a business — not just one task.
If you’re looking for someone reliable who can handle both execution and coordination, I’d be happy to support your team.
Experience: 2 - 5 years
Experience: 2 - 5 years
Experience: 2 - 5 years
Experience: 6 months - 1 year
Experience: 6 months - 1 year
“I had this VA that I could turn things over to made it a lot easier”
Kyle Mckenna
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