EXPERIENCED Meta Ads Media Buyer | Facebook Ads Manager

Managed and launched a CBO sales campaign for a small clothing store to help sell old swimwear stocks. Set up the business portfolio, campaign structure, ad creatives, and sales-focused ad copy, then monitored and optimized performance based on campaign data. Within almost five days, the campaign generated nine purchases with a 2.60 ROAS, a ₱78.17 cost per purchase, 210 link clicks, a 16.52% CTR, and a ₱0.45 CPC on a ₱150/day budget, resulting in more consistent sales compared to organic posting alone.

In my recent CBO sales campaign experience, I handled the creation of a business portfolio, campaign setup, generation of ad creatives, audience targeting, monitoring of key metrics, such as CTR, CPC, and ROAS, optimization of ads, and tracking and updating of sales data through the Meta Business Suite (since the client has no website). Results achieved: 5 days | 2.60 ROAS | 210 link clicks | 16.52% CTR | more consistent sales compared to organic posting alone.

In the same campaign I mentioned above, I also conducted market and competitor research using Ads Library and identified effective angles that resonated with our target audience. From this, I generated an AI-assisted ad copy using ChatGPT, applying ad copy frameworks and emotional triggers to connect with potential buyers, which I learned from the workshop I attended. I also made customer conversations smoother by configuring automated responses and enabling Business AI to assist with customer inquiries, helping minimize buying friction.

I use Canva to create clear and professional visual content for business and communication. What I did: • Designed presentations and reports • Created graphics for marketing and communication • Produced short-form videos for information and product promotion • Designed certificates and other materials. I am focused on delivering designs that are simple, clean, and effective.

I use ChatGPT to improve writing quality and support content creation. What I did: • Edited and refined technical documents • Created ad copy for facebook/meta ad campaigns • Assisted with visuals and product content • Generated ideas for marketing and communication. My focus is creating content that is clear, engaging, and easy to understand.

Through Meta Business Suite, I schedule page posts using the Planner to keep the page's activity, monitor notifications such as comments and messages to ensure timely responses, and, most importantly, track and update the lead status of potential buyers necessary for a retargeting campaign.

I created and managed my own Facebook page, Zenvestor, where I share content on personal finance and stock market investing, targeting fellow Pinoy investors. I also created a Facebook group that has grown to over 10,000 members as of May 3, 2026, and continues to grow. I use Meta Business Suite to manage content and engagement, including: • Scheduling posts using the Planner feature • Monitoring page performance through Insights (reach, engagement) • Managing comments and messages through the inbox I also moderate my Facebook group by: • Filtering irrelevant posts using Admin Assist • Managing member activity and maintaining content quality I focus on keeping content consistent, engaging, and relevant to the audience.

I use Excel or Google spreadsheets to organize data and create simple automated reports. My experience includes: • Creating dashboards that update automatically when new data is entered • Organizing and maintaining data for easy tracking • Using formulas to simplify calculations and reporting • Working with both Excel and Google Sheets for data management I focus on making data clear, accurate, and easy to use.

Managed and optimized a Meta Ads CBO sales campaign for a small clothing store focused on converting old swimwear inventory into profitable sales. Handled campaign setup, audience targeting, ad creative execution, budget allocation, and performance monitoring inside Meta Ads Manager. Continuously analyzed key metrics such as ROAS, CTR, CPC, and cost per purchase to improve campaign efficiency and ad delivery. Within almost 5 days of running on a ₱150/day budget, the campaign generated 9 purchases with a 2.60 ROAS, ₱78.17 cost per purchase, 16.52% CTR, and ₱0.45 CPC, outperforming organic posting alone and producing consistent sales through paid media buying strategies.

I use Google Workspace to support daily operations, communication, and data management. What I did: • Managed email communication with clients and stakeholders using Gmail • Organized and maintained structured file systems in Google Drive • Tracked and linked data using Google Sheets for better organization • Created reports and official documents using Google Docs I ensure files and data are well-organized and easy to track, even as volume increases.

I have foundational knowledge of GoHighLevel for marketing automation and client management. My experience includes: • Understanding CRM structure and pipelines • Basic knowledge of funnels and workflows • Familiarity with lead tracking and automation features I’m actively building my skills to apply these in real-world use.

In Notion, I created and maintained a database for both my personal and office tasks, allowing me to track projects/activities I needed to finish. It includes a calendar so I know exactly when a particular task should be done and a corresponding priority level, ensuring I don't miss the most important projects. Due to its convenience, Notion has been my partner for note-taking for my continuous learning and upskilling journey.