Typing 50-60 WPM
Power Point
PDF
Excel
Wordpress
Website Design
Writing
Public Relations Officer Online
The role is very varied and will depend on the organisation and sector. Tasks typically involve:
•planning, developing and implementing PR strategies;
•liaising with colleagues and key spokespeople;
•liaising with and answering enquiries from media, individuals and other organisations, often via telephone and email;
•researching, writing and distributing press releases to targeted media;
•collating and analysing media coverage;
•writing and editing in-house magazines, case studies, speeches, articles and annual reports;
•preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programmes;
•devising and coordinating photo opportunities;
•organising events including press conferences, exhibitions, open days and press tours;
•maintaining and updating information on the organisation's website;
•sourcing and managing speaking and sponsorship opportunities;
•commissioning market research;
•fostering community relations through events such as open days and through involvement in community initiatives;
•managing the PR aspect of a potential crisis situation.
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