Below are the tasks i do as a Brand officer in a company here in the Philippines:
• Creates the text for advertisements, brochures, packaging and other public relations materials
• Commercialize new products and package design changes within the stage gate system, develop and launch support plans, and lead cross-functional team initiatives
• Create direction against key strategic consumer targets over the short and long term planning horizon (product, pricing, channel, communications, etc.)
• Support business growth by analyzing trends and developing insights to drive strategy and direction.
• Execute marketing initiatives in support of long term strategies through leadership of the business unit team.
• Analyzes consumption and shipment data and compares results to established objectives to assure the effectiveness of marketing programs.
• Accountable for delivering the brand’s profit, volume and market share objectives.
• Assists the business unit team on assigned brands or will manage smaller brands in all aspects of the P&L Cost & Timing
“There are just so many skills that the Filipino market has that they bring to the table. It's been amazing.”
Samori Coles
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