I’m a marketing analytics and performance specialist with 7+ years of experience across paid media,
I specialize in marketing operations and performance measurement — building scalable reporting systems, streamlining processes, and translating complex data into clear, actionable insights that help teams make faster, better decisions. Recent work includes reducing reporting turnaround times by ~70%, leading Power BI migrations, improving lead generation efficiency by up to 175%, and supporting ISO-compliant quality systems in enterprise settings.
My background spans the full digital marketing lifecycle, from campaign strategy and tracking implementation to execution, optimization, and performance reporting. This end-to-end perspective allows me to bridge the gap between marketing execution and analytics.
I value continuous learning and regularly upskill to stay effective in evolving marketing and data environments. I’m currently expanding my analytics toolkit with SQL.
How can I help? Let's connect!
Experience: 5 - 10 years
Nearly 10 years of experience using Google Analytics, with strong expertise in GA4, including Tag Manager setup, event configuration, and custom reporting. Skilled in building dashboards and insights in Looker Studio to track performance and user behavior.
Experience: 5 - 10 years
Experienced Digital Marketer with nearly 10 years of expertise in Marketo, Facebook Ads, and LinkedIn Ads. Skilled in campaign execution, lead generation, and marketing automation across B2B and B2C channels, as well as analytics tools and other Martech platforms that support full-funnel marketing performance.
Experience: 5 - 10 years
Extensive experience in email marketing, specializing in copywriting, campaign implementation, and performance reporting using Marketo and Salesforce. Skilled in creating targeted, engaging emails and tracking results to optimize engagement and conversions.
Experience: 5 - 10 years
Experience: 5 - 10 years
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