Social Media Marketing (SMM): Creating and executing social media strategies to increase brand awareness, engagement, and conversions across various social media
Experience: 6 months - 1 year
Develop social media strategies to increase brand awareness and engagement. Create and curate high-quality content for social media platforms. Manage social media accounts, including posting updates, responding to comments and messages, and monitoring activity. Analyze social media metrics and performance data to improve strategy. Stay up-to-date with social media trends and best practices. Build and maintain relationships with influencers and other partners to increase brand exposure.
Experience: 6 months - 1 year
Creating and optimizing Facebook ad campaigns to reach specific target audiences and achieve marketing goals. Conducting audience research to understand target demographics, behaviors, and interests for more effective targeting. Managing Facebook ad budgets and bids to maximize return on investment (ROI) and minimize costs. Developing ad creative and testing different variations to find the most effective messaging and imagery. Monitoring ad performance and making adjustments as needed to improve performance and achieve campaign goals.
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