Finding and reaching out to Tiktok Shop affiliates to invite them to promote our books on TikTok Shop; create a YouTube channel, Instagram and Facebook account with the purpose of promoting our publishing company's existing books and soon-to-be-launched book titles; produce content videos for posting on YouTube (preferably with AI-generated avatar of the book author and author's AI-generated cloned voice); use AI apps like ChatGPT to create video scripts and videos (via InVideo), promotional articles and blog posts; create and post content on our company blog site; verification of book content (i.e., calling companies listed in our directory to make sure they're still in business, and to verify their current address and contact info; calling our repeat book buyers to get their testimonial and/or case study for us to include in the 3rd edition of our bestselling book.