Sales Development Representative (SDR) – B2B Cold Calling & Appointment Setting

FULL-TIME SALES DEVELOPMENT REPRESENTATIVE (SDR)
B2B COLD CALLING & APPOINTMENT SETTING

ABOUT MARGINX

MarginX is a restaurant profitability and operations software platform built for restaurant owners and operators.

Our platform helps restaurants identify and control profit leaks across food costs, labour costs, inventory, purchasing, recipes, waste, vendor pricing, operational processes, and overall profitability.

We are hiring an experienced Sales Development Representative to contact restaurant owners and decision-makers across Canada and the United States, conduct brief discovery conversations, qualify prospective clients, and book product demonstrations for the MarginX sales team.

This is a full-time, remote, outbound cold-calling position.

The primary responsibility of this role is not customer service or administrative support. The selected candidate will be responsible for speaking directly with business owners, creating interest in MarginX, identifying operational challenges, handling objections, and booking qualified product demonstrations.

Prospect lists will be provided. The SDR’s primary responsibility will be calling, qualification, follow-up, and appointment setting.

KEY RESPONSIBILITIES

• Make a high volume of outbound calls to restaurant owners, franchisees, operators, general managers, and other decision-makers.

• Introduce MarginX clearly, confidently, and professionally.

• Explain how MarginX helps restaurants improve profitability and gain better control over food costs, labour costs, inventory, purchasing, recipes, waste, and operational performance.

• Speak directly with business owners and identify whether the restaurant is a suitable potential customer for MarginX.

• Conduct brief discovery conversations to understand the prospect’s current challenges.

• Ask relevant questions about the restaurant’s locations, operations, food costs, labour costs, inventory, waste, purchasing, profitability, and current systems.

• Identify pain points and connect those problems to the appropriate MarginX capabilities.

• Qualify prospects based on business type, number of locations, operational needs, decision-making authority, interest, and suitability.

• Book qualified product demonstrations with restaurant owners and relevant decision-makers.

• Clearly explain what the prospect can expect during the product demonstration.

• Confirm the prospect’s name, business name, contact details, number of restaurant locations, appointment date, appointment time, and relevant discovery information.

• Follow up with interested prospects who are not ready to book immediately.

• Confirm upcoming demonstrations and help reduce cancellations and no-shows.

• Reschedule qualified prospects who miss or postpone their demonstrations.

• Maintain accurate and complete records of every call, conversation, objection, follow-up, and appointment in the company CRM.

• Provide detailed discovery notes to the sales representative conducting the demonstration.

• Follow company-approved scripts, qualification criteria, call processes, and CRM procedures.

• Participate in sales training, role-playing exercises, call reviews, coaching sessions, and performance meetings.

• Consistently work toward agreed calling, conversation, qualification, appointment-booking, and attendance targets.

COMMON PROBLEMS YOU WILL DISCUSS WITH PROSPECTS

The SDR should be comfortable discussing restaurant challenges such as:

• Rising food costs
• High labour costs
• Food waste
• Inventory discrepancies
• Inconsistent recipe costing
• Poor portion control
• Vendor price increases
• Difficulty tracking profitability
• Lack of real-time operational visibility
• Inconsistent processes between restaurant locations
• Difficulty understanding actual margins
• Difficulty determining whether delivery-platform promotions are profitable
• Lack of control over restaurant expenses
• Reliance on spreadsheets or disconnected systems

REQUIRED EXPERIENCE AND QUALIFICATIONS

• At least two years of outbound cold-calling, appointment-setting, telesales, business development, or SDR experience.

• Demonstrated experience speaking with business owners, executives, managers, or other decision-makers.

• Experience conducting B2B outbound calls.

• Excellent spoken English.

• Clear, professional, and easily understandable pronunciation.

• A neutral accent suitable for speaking with Canadian and American business owners.

• Strong telephone presence and the confidence to control a business conversation.

• Strong active-listening and discovery skills.

• Ability to ask relevant business questions rather than simply reading a script.

• Strong objection-handling and persuasion skills.

• Ability to build rapport quickly over the telephone.

• Comfortable making a high volume of outbound calls every day.

• Comfortable being measured against calls, conversations, qualified appointments, attendance rates, and other performance targets.

• Ability to remain professional and motivated despite rejection.

• Strong organization, follow-up, and time-management skills.

• Experience using a CRM or sales-tracking platform.

• Ability to record complete and accurate prospect notes.

• Reliable computer, high-quality headset, stable high-speed internet connection, and backup internet access.

• Quiet and professional home-working environment.

• Availability to work during Canadian Eastern Time business hours.

PREFERRED EXPERIENCE

Preference will be given to candidates with experience in one or more of the following areas:

• SaaS or software sales
• B2B technology sales
• Restaurant or hospitality sales
• Appointment setting for North American companies
• Calling Canadian or American businesses
• Selling to small and medium-sized business owners
• Restaurant operations
• CRM systems
• Cloud-based diallers
• GoHighLevel
• HubSpot
• Salesforce
• Cold-calling and call-recording platforms

IDEAL CANDIDATE

The ideal candidate is:

• Confident without being aggressive
• Professional and persuasive
• Resilient and comfortable with rejection
• Energetic and self-motivated
• Curious about the prospect’s business
• Capable of thinking beyond a script
• Focused on appointment quality, not only appointment quantity
• Organized and disciplined with follow-up
• Coachable and receptive to feedback
• Reliable and accountable
• Comfortable working independently
• Interested in a stable, long-term opportunity

PERFORMANCE MEASUREMENT

Performance will be evaluated based on:

• Outbound calls completed
• Decision-maker conversations
• Quality of discovery conversations
• Qualified product demonstrations booked
• Demonstration attendance rate
• Cancellation and no-show rate
• Follow-up completion
• Quality of CRM records
• Accuracy of prospect information
• Quality of discovery notes
• Conversion of appointments into genuine sales opportunities
• Attendance, reliability, and adherence to the assigned schedule

Booking unqualified meetings simply to increase appointment numbers will not be considered acceptable. Appointment quality and attendance are extremely important.

WORKING ARRANGEMENT

• Full-time remote position
• 40 hours per week
• Monday to Friday
• Must work during Canadian Eastern Time business hours
• Long-term opportunity
• Calls may be recorded and reviewed for quality assurance, coaching, training, and performance evaluation

APPLICATION INSTRUCTIONS

To be considered, begin your application with the words:

MARGINX SDR

Please include the following information in your application:

1. How many years of outbound cold-calling experience do you have?

2. What products or services have you previously sold or booked appointments for?

3. Have you previously called businesses in Canada or the United States?

4. How many outbound calls were you expected to complete per day in your previous role?

5. How many qualified appointments did you typically book per week or month?

6. Which CRM and calling platforms have you used?

7. Describe how you would respond if a restaurant owner said, “We already have a POS system.”

8. Provide a link to a 60–90 second English voice or video introduction. Introduce yourself, summarize your cold-calling experience, and briefly explain why you would be suitable for this role.

9. Confirm that you can work full-time during Canadian Eastern Time business hours.

10. State your expected monthly salary in Philippine pesos.

Applications that do not include the requested information may not be considered.