Performance Marketer - E-commerce

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TYPE OF WORK

Full Time

WAGE / SALARY

N/A

HOURS PER WEEK

TBD

DATE UPDATED

Oct 19, 2021

JOB OVERVIEW

The Ask & Embla team is growing and we are looking for a dynamic Performance Marketer to join our team! If you are performance driven, creative, think out of the box, have an analytical mind, we want you.

Our team prides itself in being ahead of our industry peers in digital marketing tactics and strategy. Joining us would mean that you’ll be operating on the frontier of digital performance marketing for the jewellery/fashion e-commerce industry.

You’ll be responsible for the management of our digital accounts and diversifying the channel mix using paid social channels. You will be contributing to our effort to continuously grow and improve our market share and ROI across all marketing platforms, and there will be significant room for career development as we scale our business across multiple channels, brands, and geographies.


Job Description

- End to end management of performance marketing activity across Paid Social channels.
- Develop strategic partnerships with media, tools, listing websites and influencers
- Build brand awareness
- Supporting performance marketing activity across additional channels such as Paid Search and working closely with any partner agencies to implement, optimize and report on performance.
- Develop test and learn initiatives across Paid Social.
- Work with Marketing to ensure messaging across all channels are consistent and aligned.
- Work closely with the wider marketing team to optimize audience strategies.
- Plan and develop campaigns and work with current strategic partners to grow exposure, traffic, and users
- Lead all ad operations and delivery and be the first point of contact to resolve all issues related to partners
- Monitor, track, and analyze data results to evaluate partners’ performances and provide recommendations based on current market trends, business needs, and competitors’ analysis.
- Work closely with business managers on customer development plan and in meetings
- KPI is Return on Ad Spend (ROAS) and performance marketing attributed sales revenue.
- Continually improve & optimise media investment to maximise revenue generation.
- Proactive in identifying whitespace opportunities for growth (sales, demand generation).
- Ensure budget is spent across performance channels efficiently.
- Track and report on key performance indicators of media activity.
- Research and establish cooperation with social platforms


Job Requirements

- Skills in search platforms including; Google AdWords, Bing Ads, SA360
- Understanding of social media advertising across major platforms (Facebook, Twitter, Instagram)
- Website Analytics (mostly in Google Analytics)
- Keyword Research skills
- At least 3-5 years of experience working on a Performance Media (SEM and Social) strategy/Performance based marketing
- You have a proven track record of working at well-funded Internet companies and have experience with budget allocation and optimization
- Familiarity with performance KPIs: CPA, CPC, CPI, CPM, Attribution and LTV
- Hands-on mentality, an analytical and structured way of working, with extraordinary logical thinking skills
- An understanding of the nuances of both the demand and supply side of a marketplace is also a plus.
- Verbal & written fluency in English, additional languages is a plus
- Must be tech savvy and able to adopt and use new tools quickly

We regret that only shortlisted applicants will be contacted within 2 weeks of applying.

About Us

We are Ask & Embla; an alternative jewelry brand that embodies being part of something different. Being ‘alternative’ is a nuanced idea with a sweeping range of interpretations. Ask & Embla embraces the spectrum of all alternative styles and modalities. We create expressive jewelry for anyone and everyone to furnish comfort in their own skin. Ask & Embla celebrates the misfits, the believers, the round pegs in square holes and everyone in between. We want to empower individuals to proudly own who they are.

Read more about us at - ----------


Our Company

At present, Ask & Embla is rapidly growing with a collective following of more than 400,000 across our social channels and fulfilling thousands of orders each month. Ask & Embla is now at the inflection point of a very exciting juncture, expanding our product categories in fashion and non-piercing jewelry. We are looking for exceptional, passionate team players to join us on our journey.

Work Culture

Ask & Embla promotes a culture of positivity, openness, growth. collaboration, and fairness within our work ---------- dividual development matters to us. We put in a sincere effort to help our team grow on professional and personal levels.


Our Channels

Website - ----------

Instagram - ----------


Facebook
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Kindly apply at the link below,

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