Meta Ads Optimizer

About the role
RNT Fitness runs high-ticket coaching offers through Meta Ads. We need someone to take creative and targeting direction from our team and execute it in Ads Manager. Building out campaigns, keeping naming conventions and account structure clean, monitoring performance daily, and making budget/audience adjustments within agreed guardrails. This is not a strategy role. You’ll be handed the “what,” you own the “how it runs.”

Responsibilities
• Build and launch campaigns from creative/copy provided by the team
• Maintain clean account structure and naming conventions across campaigns
• Monitor daily performance (CPL, CPA, ROAS) and flag anomalies
• Make budget reallocations and audience adjustments within pre-agreed thresholds (e.g. ±20% budget shifts, pausing underperformers)
• Weekly performance summary in Slack
• Escalate anything outside guardrails rather than d ---------- unilaterally
Not responsible for
• Ad creative or copywriting (provided by team)
• Overall funnel/strategy decisions
• Anything touching offer pricing or positioning
Requirements
• 2+ years running Meta Ads for direct-response or coaching/info offers specifically
• Comfortable with Ads Manager, Events Manager, basic pixel/CAPI troubleshooting
• Experience with high-ticket or lead-gen (not just e-comm ROAS) preferred
• Available for daily check-ins during