Google Analytics

Configure Google Analytics tracking and tagging on websites. Develop tagging and tracking specifications for implementation using vanity URLs to ensure appropriate data capture for campaign measurement.

Drive use of Google Analytics and other tracking or response metrics, including reporting results to understand effectiveness and aid communications program development, lead generation and social networking.

Build Lead Forms and Landing pages in wordpress / html websites with the goal of increasing traffic and conversions while balancing business needs & user experience.

Research the competitive online landscape, stay abreast of technology and trends and recommend creative ways to increase traffic, response and conversion rates for all online media.