Conversion Copywriter Needed to Optimize Funnel

We’re looking for an experienced conversion-focused copywriter to help optimize our existing funnel and improve key performance metrics.

Our current funnel structure is:

Meta Ads ? Advertorial ? Quiz ? PDP ? Post-Purchase Offer

The funnel is live and generating traffic, but we believe there’s strong potential to improve performance by better aligning the messaging with our core customer persona and tightening the narrative across each step.

This is a collaborative role. We want to work closely with you to review the funnel, identify weak points, and refine the copy strategically.

What You’ll Be Working On
• Reviewing the full funnel from ad click to PDP
• Improving advertorial copy to reduce bounce rate
• Optimizing quiz questions and transitions for higher intent
• Strengthening the bridge from quiz ? PDP
• Aligning tone, objections, and messaging with our core persona
• Improving overall clarity, flow, and persuasion

What We’re Looking For

? Proven experience with conversion copywriting
? Strong understanding of funnels and buyer psychology
? Experience with advertorial-style copy
? Ability to analyze copy from a performance perspective (CTR, drop-off, intent)
? Comfortable working collaboratively and giving strategic input
? Clear and professional English communication

Bonus (Nice to Have)

? Experience with Meta Ads funnels
? Portfolio of previous brands and performance increases
? Experience writing for quizzes or interactive funnels
? Familiarity with direct-response frameworks (PAS, AIDA, problem–solution)

Project Scope
• Initial funnel review and strategic feedback
• Copy revisions and recommendations per funnel step
• Potential follow-up iterations based on performance

This project may lead to ongoing work if the collaboration is successful.