Website Structure Benchmarking Reference Website

I am hiring a website structure virtual assistant that is familiar with keyword research and coming out local business website structure based on the reference website from USA, UK, AU, NZ. Let say for example Piano Mover Malaysia, You need to benchmark how ppl from USA (NYC, CA, TX) are arranging the structure of the website. You need to benchmark a few as i want to cover all the service under the sun related to piano move. You have to be familiar with all the topic in order to come out a good structure.

Benchmarking is not just enough. You need to sort a list of keywords that i provides into groups and then based on the groups and insert new topics that are not cover in the website content.