Virtual Assistant

I'm looking for a Virtual Assistant to focus on Instagram DMs and lead generation for a growing online fitness coaching business.

Who can:
Send welcome DMs and reply to new leads in a warm, on-brand tone
Run daily kill shots (story viewers, ghost followers, post engagers, ad engagers)
Send VSL videos and 24/48hr follow-ups
Handle live DM conversations - discovery questions, objection handling, soft closes
Categorise leads correctly in the CRM (closed, no response, price objection, partner objection)
Track every DM action in the daily scorecard with hard numbers - not summaries
Send a detailed end of day report with specific data (welcome DMs sent, kill shots sent, VSLs sent, follow-ups completed)
Spot when a lead needs to be escalated to me

This is who I don't want to apply:
If you are currently working for any other fitness, health, or wellness coach. This is a strict conflict of interest and will be checked
If your written English isn't excellent - every reply must sound natural, warm and on-brand
If you can't work weekends. Weekends are prime DM time and this is a 6 day a week role
If you need to use ChatGPT to write a job application
If you have no real understanding of Instagram or how DM sales conversations work
If you need to be in bed by 9pm - this is a UK timezone role
If you wait to be told what to do - this role needs someone who takes action

This is who I want to apply:
A real action taker who uses their own initiative, spots problems before they become problems, and doesn't need to be chased to get things done
Genuinely good at connecting with people through written conversation
Confident following a sales script and handling objections (price, partner, time)
High attention to detail with tracking, data and reporting
Proficient in Instagram DMs, ManyChat, Notion, Google Sheets, and a CRM system
Excellent written English
Interest in the health and fitness space - especially busy career driven corporate professionals and working parents
Reliable internet and a professional setup (no constant power cuts, no inconsistent log ins)
Wants to be part of a growing team and works well under pressure

Hours, availability and pay:
Full-time, Tuesday - Sunday (Mondays off)
2pm - 10pm UK time (solid 8-hour block, not split shifts)
Weekends are essential - both Saturday and Sunday are working days
Base pay: $4 per hour USD
Plus sign up bonuses for every client you help close - this is a huge opportunity to massively increase your monthly earnings the better you perform. The more leads you close, the more you take home.
Long-term growth potential as part of a fast growing team

Next steps:
Record a Loom video (max 3 minutes) introducing yourself, telling me why you'd be great for this role, your DM/sales experience, and confirming you are not currently working for any other fitness, health or wellness coach. If you do not send this loom your application will not be considered.

Email the Loom link to ----------
Subject line MUST start with: MKF VA ROLE – YOUR NAME (e.g. MKF VA ROLE – JANE SMITH). Applications without this exact subject line will not be considered as you haven’t read the job post properly.
Shortlisted candidates will be invited to a group interview, then a final 1:1 interview.