Senior Automation & Web Developer — Zapier / Airtable / APIs / WordPress / GTM / AI

About Us

We're a fast-growing Australian business finance company. We're a lean team that competes through automation — our tech stack does the work of 100 people, and we're hiring one senior person to own, extend, and improve it full-time. (Company details shared with shortlisted candidates at interview stage.)

This is NOT a VA role and NOT a junior dev role. You'll be the technical builder for the business, working directly with the owner (who built the current systems and knows them deeply — you won't be guessing alone).

Our Stack (you'll work across most of this)

-Zapier (advanced: code steps, webhooks, paths, error handling — not just simple Zaps)
-Airtable (automations, scripting, complex base design, API)
-Pipedrive CRM (API, webhooks, workflow automation)
-ActiveCampaign (automations, API)
-Python (Flask services deployed on Google Cloud Run)
-REST APIs generally — reading API docs and building reliable integrations is the core of this job
-LLM integrations (Claude / OpenAI APIs — building automations that use AI models via API)
-WordPress — custom code (PHP/HTML/CSS/JS), performance optimisation (Core Web Vitals), and ongoing site management. Not just themes and plugins — you must be able to work in the code.
-Google Tag Manager & tracking — GTM container setup, dataLayer coding, UTM parameter architecture, conversion tracking (including server-side / Conversions API)
-Cloudflare, DNS, domains & hosting — DNS records, security settings, SSL, domain management (GoDaddy etc.), hosting environments
-Softr (client portal on top of Airtable)
-Plus: SMS APIs (Twilio/Sinch), Meta Conversions API, and AI voice APIs

You don't need experience with every tool — but you MUST be strong on Zapier + Airtable + APIs + Python + WordPress (real coding, not just plugins), and able to learn the rest fast from documentation.

What You'll Do

-Build new automations and improve existing ones (lead routing, CRM workflows, client notifications, and LLM-powered automation systems)
-Own our WordPress website end-to-end: performance (Core Web Vitals), custom code changes, design polish, and reliability
-Own our tracking infrastructure: GTM, dataLayer, UTM architecture, and conversion tracking accuracy across Meta and Google
-Manage the infrastructure layer: Cloudflare, DNS, domains, hosting, SSL, and security settings
-Innovate with AI. We use LLMs heavily across our systems and expect you to stay current with new models, tools, and techniques — and to proactively propose where AI can improve or replace existing processes. "I saw this new capability and built a prototype" is the energy we pay bonuses for.
-Debug production issues by finding root causes — not patching symptoms
-Integrate third-party APIs by reading official documentation carefully and verifying exact parameter specs (this is a hard requirement for us — guessing at API parameters is how systems break)
-Write clear documentation: every automation you ship comes with a written spec and runbook. No exceptions.
-Proactively identify problems and improvements before being asked — we pay bonuses specifically for this

Compensation

-Base: USD $2,500–3,000/month depending on experience
-Monthly performance bonus: USD $300–800 based on shipped systems that run reliably, documentation quality, and -proactive problem-finding. Opportunity to go even higher, based on performance.
-Annual base increases for strong performers
-Long-term, stable, full-time role — we are building for years, not months

Hours Of Work

Full-time, Monday–Friday, working - 9am - 6pm SYDNEY TIME.

Who This Role Suits

-5+ years building automations, integrations, and websites professionally — you're a senior generalist who's comfortable owning the entire technical surface of a business, not a specialist in one tool
-You're a problem solver and have a high degree of attention to detail
-You chase root causes, not symptoms — "I found why it breaks" instead of "I added a workaround"
-You read API documentation for fun (or at least without pain)
-You're genuinely excited by AI — you already use LLMs in your own workflow, follow new releases, and have built things with -AI APIs because you wanted to, not just because a client asked
-You test your own work before calling it done
-You communicate clearly and proactively — if something is blocked or broken, we hear it from you first
-You want one stable long-term client who pays well and pays bonuses, not five gigs

Who This Role Does NOT Suit

-Anyone whose Zapier experience is limited to simple two-step Zaps
-Anyone whose WordPress experience is page builders only (Elementor/Divi) — if you can't work directly in PHP/HTML/CSS/JS and diagnose performance issues in the code, this isn't your role
-Anyone who hardcodes credentials or guesses at API parameters instead of checking docs
-Anyone juggling multiple clients (we require exclusivity during work hours)
-Agencies, teams, or anyone planning to subcontract any part of this work. We are hiring you, one individual — the person we interview is the person who does the work, always. Given the financial data our systems handle, subcontracting is treated as a serious breach and grounds for immediate termination.
-Anyone uncomfortable with logged/audited system access — we run strict security practices (scoped credentials, audit trails). Honest builders find this boring; that's the point.

Security Note (read this — it matters)

We work with financial data, so we follow least-privilege access practices: you'll use your own named accounts and scoped API keys, production credentials are managed by the owner, and system activity is logged. This is standard, professional, and protects you as much as us. If that sounds reasonable, we'll get along great.

SKILL REQUIREMENTS

Required:

-Zapier (Expert)
-Airtable (Expert)
-AI Tool Use — Claude Code / ChatGPT (Expert)
-API Integration / REST APIs (Expert)
-WordPress — custom code & performance (Advanced)
-Google Tag Manager / UTM / conversion tracking (Advanced)
-Python (Advanced)
-HTML / CSS / JavaScript (Advanced)
-Webhooks (Advanced)
-Cloudflare / DNS / domain & hosting management (Intermediate–Advanced)

Strongly preferred:

-Pipedrive or similar CRM (HubSpot, Salesforce)
-ActiveCampaign or similar (Mailchimp, Klaviyo)
-Google Cloud Platform (Cloud Run, Cloud Functions)
-Flask or similar Python web frameworks
-Meta Conversions API / server-side tracking

Nice to have:

-Softr / no-code app builders
-Twilio / Sinch / Kixie, SMS APIs
-SQL


HOW TO APPLY

To apply, send a message that includes ALL of the following — applications missing any item will not be read:

1. Start your message with the word "PINEAPPLE" so we know you read the full post.

2. Your 2–3 best automation/integration projects — for each: what it did, which tools/APIs were involved, and one problem you hit and how you solved it. Specific detail matters more than polish. Include links wherever possible — live websites you've built or optimised, GitHub, portfolio, or Loom walkthroughs. Claims we can verify are worth far more than claims we can't.

3. Answer this question: A Zapier webhook step is receiving data from a third-party API, but one field arrives blank for about 4% of records even though the source system shows the data exists. Describe, step by step, how you would diagnose this. (There is no single right answer — we're looking at how you think.)

4. Answer this question: A WordPress landing page scores poorly on Core Web Vitals (high CLS, slow LCP) and its Meta conversion tracking is undercounting leads. Briefly: what are the first things you'd check for each problem?

5. Your expected monthly salary in USD.

6. Confirm you can work 9:00am–6:00pm Sydney time (including the earlier Manila start during Australian daylight saving) full-time and exclusively.

7. A short video introduction (3–5 minutes, camera on) — Loom or similar. Briefly: who you are, what you've built that you're proudest of, and what specifically about this role appeals to you. No script needed, no editing, no polish — we just want to meet the actual person we'd be talking to every morning.

If you're selected, we'll contact you back to arrange a quick interview to see if we're a good fit to work together.