SEO Specialist – Website Ranking & Optimization

Responsibilities

Conduct keyword research and identify ranking opportunities for supplement and wellness-related topics.

Optimize website structure, metadata, headings, and on-page elements for improved search performance.

Build backlinks and manage off-page SEO strategies following white-hat practices.

Improve website speed, mobile performance, and Core Web Vitals.

Track and report performance using Google Analytics, Google Search Console, and Ahrefs/Semrush.

Collaborate with content writers to ensure SEO-friendly blogs and landing pages.

Conduct competitor analysis to identify ranking gaps and opportunities.

Develop a month-by-month strategy for continuous improvement in keyword rankings.

Requirements

Proven experience with SEO strategy and implementation (portfolio or examples required).

Strong understanding of on-page, off-page, and technical SEO.

Familiarity with WordPress or Shopify optimization.

Experience with Ahrefs, Semrush, Moz, or similar tools.

Excellent written English and attention to detail.

Knowledge of the supplement or wellness industry is a plus.

Preferred Skills

Basic HTML/CSS understanding

Experience in content planning and link-building outreach

Understanding of Amazon SEO (optional but a bonus)

What We Offer

Competitive pay based on experience (to be discussed during interview)

Performance-based bonuses

Long-term role with a growing U.S. brand

Friendly, collaborative remote team environment