Performance Video Editor for Meta & TikTok Ads

We are looking for a Performance Video Editor with experience creating high-converting ad creatives for Meta (Facebook & Instagram) and TikTok.

This is NOT a traditional video editing role.

We are looking for someone who understands direct response marketing, consumer psychology, hooks, retention, pacing, and how to create ads that drive sales.

You will work with UGC footage, product videos, AI-generated content, voiceovers, stock footage, and B-roll to create engaging ad creatives for e-commerce brands.

Responsibilities
Edit high-converting Meta and TikTok ad creatives
Create multiple ad variations from the same footage
Add captions, graphics, sound effects, animations, and visual hooks
Create engaging B-roll sequences
Use UGC footage, AI-generated content, stock footage, and product footage
Improve retention through pacing, pattern interrupts, and storytelling
Follow creative briefs and scripts while contributing your own ideas
Deliver creatives quickly and consistently
Continuously improve ads based on performance and feedback
Important: This Is Not a Traditional Video Editing Role

We are NOT looking for someone who only knows how to cut clips together.

We are looking for someone who understands marketing and what makes an advertisement perform.

You should understand:

Why some ads convert while others fail
How to create scroll-stopping hooks
How to improve retention and watch time
How to keep viewers engaged throughout the video
How to use pattern interrupts effectively
How to structure winning Meta and TikTok creatives
How to create curiosity, desire, and emotional engagement
How to turn raw footage into a sales-focused advertisement

A great editor can make a video look good.

A great performance editor can make a video sell.

If your primary focus is cinematic editing, fancy transitions, or visual effects without understanding marketing, this role is probably not the right fit.

Requirements
Experience editing Meta Ads and TikTok Ads
Experience working with e-commerce brands
Strong understanding of direct response marketing
Strong understanding of hooks, retention, and viewer psychology
Experience editing UGC-style creatives
Ability to create multiple ad variations from the same footage
Experience with CapCut, Premiere Pro, or similar editing software
Strong English communication skills
Reliable internet connection
Ability to meet deadlines consistently
Bonus Skills
Experience with AI video tools such as Kling, Veo, Runway, Hailuo, Midjourney, Flux, or similar tools
Experience creating AI-generated B-roll
Experience with skincare, beauty, health, wellness, or direct-to-consumer brands
Experience with motion graphics and After Effects
Understanding of Meta Ads Manager and creative testing