Meta Ads Manager

HOW TO APPLY
If this role feels like the perfect fit and you meet the qualifications, we invite you to learn more about our team in the Philippines and submit your application here:

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Note: Only applications submitted via the above link will be considered.

JOB DESCRIPTION
As our Meta Ads Manager, you will own our Facebook/Instagram performance marketing end-to-end - from forecasting and campaign buildout to daily optimization and reporting - to hit our 4x first-sale ROAS and ad spend targets.

You will run paid social for one or both of our brands: Paseo Road and HiEnd Accents.

YOU’RE EXCITED BECAUSE YOU WILL...
- Own full-funnel Meta strategy: prospecting (interest, LLA) and retargeting (site & engagement), including Advantage+ Shopping Campaigns (ASC), Catalog/Dynamic Product Ads, and evergreen remarketing.
- Launch and restructure campaigns using best practices (ABO vs CBO, placements, cost cap/lowest cost bidding, audience simplification) to balance scale with 4x ROAS guardrails.
- Implement rock-solid tracking: Meta Pixel and Conversions API, domain verification, Aggregated Event Measurement, event prioritization, and UTM hygiene for clean attribution.
- Continuously optimize: creative/ad set rotation, frequency control, budget pacing, bid strategy testing, audience refreshes, and landing-page alignment to drive ROAS and lower CAC.
- Run creative testing at scale: briefs for static/video/UGC, angles and hooks, Dynamic Creative Testing, and structured A/B tests via Experiments.
- Research competitors via the Meta Ad Library and market insights to infor ---------- ssaging, offers, and creative angles.
- Report what matters: maintain a daily Looker Studio/Sheets dashboard; send daily, weekly, and monthly performance updates with insights and next actions.
- Partner cross-functionally with our U.S. and PH teams (Slack/Zoom/email) on offers, promos, landing pages, and inventory priorities.
- Stay current on Meta policies, privacy changes (iOS), and paid social best practices.

WE’RE EXCITED ABOUT YOU BECAUSE YOU HAVE...
- 2+ years hands-on experience managing Meta ads for eCommerce (catalogs, dynamic ads, prospecting and retargeting).
- A proven track record hitting aggressive ROAS targets (ideally 3–4x+ on first-sale or cold traffic) and scaling spend without sacrificing efficiency.
- Deep fluency with Meta Ads Manager and Events Manager (Pixel/CAPI, AEM, attribution windows, Experiments).
- Strong grasp of performance metrics (ROAS, CAC/CPA, CTR, CPM, CVR, frequency) and how to act on them.
- Excellent organization and communication, and comfort working with Slack, Zoom, and email across U.S./PH time zones.
- Ability to manage multiple projects, deadlines, and brands simultaneously, with sharp analytical and problem-solving skills.
- Nice to have (not required): Google Ads, Pinterest Ads, Amazon Ads; GA4/Looker Studio; Shopify/BigCommerce feed management; light graphic/video editing; Meta Blueprint certification.

WHAT SUCCESS LOOKS LIKE
- First 30 days: Audit accounts, validate Pixel/CAPI and events, benchmark performance, deliver a testing roadmap (audiences, bids, creatives, offers), and stabilize remarketing to target ROAS.
- Days 31–60: Launch/optimize ASC and catalog structures for both brands, roll out creative tests, and improve prospecting ROAS while scaling spend within guardrails.
- Days 61–90: Systematically scale winners, refresh creatives to prevent fatigue, and lock in a repeatable process for sustaining 4x first-sale ROAS.

LOGISTICS
- Schedule: Part-time with some overlap to U.S. business hours
- Tools: Meta Ads Manager, Events Manager, GA4/Looker Studio or Google Sheets, Slack, Zoom

ABOUT HIEND ACCENTS
HiEnd Accents designs and creates everyday luxury bedding and linens, sheeting, decorative pillows and other home textiles. Founded in 2005 and based in Dallas, Texas, our mission is to elevate our customers' lives via beautifully designed home textiles that deliver quality and value.

As a family-owned business, we’re committed to personal service and long-term relationships. Through our four brands, we offer unique designs across a spectrum of styles and price points, all united by exceptional value. Combined with our customer-first approach, prompt shipping and low order minimums, we’ve become the preferred bedding supplier for thousands of top department stores, furniture retailers, interior designers, and boutique hotels nationwide. Recently recognized on the 2024 INC 5000 list as one of the fastest-growing businesses in the US, we continue to innovate and expand our reach in the home textiles market.

Discover more about us and our brands at ----------

Want to get to know us better and learn what it’s like to be part of our growing team in the Philippines? Learn more here: ----------

WHY HIEND ACCENTS?
At HiEnd Accents, we're a close-knit team driven by entrepreneurial spirit, growth mindset, and a shared commitment to excellence. Our collaborative approach has propelled us to new heights - we're proud to be recognized on the 2024 INC 5000 list as one of the fastest-growing small companies in the United States. This achievement is a testament to our team's dedication and the exciting opportunities ahead. If you thrive in a vibrant, high-paced culture where your contributions truly matter, we want to hear from you!

Working at HiEnd Accents means that you can expect the following:
- Competitive Compensation: We offer a highly competitive compensation package, including 13th Month Pay
- Professional Growth: We invest in our people and make sure that they have the opportunity to continuously learn, grow and develop their careers
- Great Team of Like-Minded Professionals: We prioritize hiring based on culture and values, so you’re working with a team of folks who are as fun, talented and committed as you are