Meta Ads Creative Director — Meta Ads, Creative Strategy & KPI Management

We run a DFY lead generation system for P&C insurance agencies. Our product combines Meta ads, funnels, CRM, automations, and reporting to help agencies generate and track quote opportunities.

We are looking for a Growth Operator who can own the performance loop across Meta ads, KPIs, and creative direction.

This is not just a media buying role. You need to understand Meta ads, direct response creative, KPI diagnosis, and how to use AI tools to create and iterate high-performing UGC-style ads and short-form videos.

Responsibilities:

* Monitor client campaign KPIs daily
* Track CPL, cost per booked call/quote opportunity, CTR, CPM, CPC, frequency, and lead flow
* Flag red/yellow/green account health status
* Launch and monitor approved Meta campaigns and creative tests
* Identify winning and losing creatives
* Research competitor ads and new angles in the insurance/local lead gen space
* Write hooks, ad scripts, and creative briefs
* Direct our video editor and video creator on what to make next
* Use AI tools to create or brief UGC-style videos, b-roll, avatars, ad concepts, hooks, and variations
* Maintain a weekly creative testing roadmap
* Prepare weekly performance recaps
* Spot tracking, funnel, or CRM issues before clients complain
* Recommend what to kill, scale, remake, remix, or test next

Required:

* Experience with Meta lead generation campaigns
* Strong direct response instincts
* Ability to read campaign data and diagnose bottlenecks
* Ability to write clear creative briefs
* Comfortable with AI creative tools like Sora, Veo 3, Higgsfield, Runway, Midjourney, ElevenLabs, CapCut, Canva, ChatGPT, Claude, Descript, OpusClip, HeyGen, Arcads, or similar
* Ability to create or direct UGC-style ad concepts quickly
* Organized and detail-oriented
* Comfortable working with editors, video creators, and CRM dashboards

Bonus:

* GoHighLevel experience
* Local lead gen experience
* Insurance, mortgage, home services, or financial services experience
* Experience building AI-assisted creative workflows

Compensation: $750-$1200/month Plus Bonuses with growth opportunities