META CREATIVE STRATEGIST & VIDEO EDITOR

Forge & Foundry | Full-Time | Remote | $4.00 – $7.50 USD/hour

?????????????????????????????????????????????????????????

ABOUT THE ROLE

We're looking for a talented, driven Meta Creative Strategist and Video Editor to join Forge & Foundry full-time and remotely from the Philippines.

This is not a junior support role. You will own our creative pipeline end-to-end — identifying winning angles, briefing creators, editing video ads, and managing our UGC pipeline. You'll work directly with the founders and see the direct impact of your work on ad performance and business results.

We currently spend $10,000/month on Meta advertising and are scaling fast. To get there, we need dramatically more creative output. We need 80–120+ assets per month. You'll be the engine that makes that happen.

?????????????????????????????????????????????????????????

ABOUT FORGE & FOUNDRY

Forge & Foundry is a London-based men's personalised jewellery brand. We sell engraved bracelets, titanium cuffs, signet rings, and accessories across our Shopify store, Amazon UK and US, and Not On The High Street.

We design in London, ship worldwide, and are building one of the strongest DTC brands in personalised men's jewellery. We're a commercially sharp, fast-moving team that invests in the people helping us grow.

?????????????????????????????????????????????????????????

WHAT YOU'LL DO

CREATIVE STRATEGY
- Analyse weekly ad performance to identify what's working and why — angle, hook, format, offer, emotion
- Research new creative angles using Meta Ad Library, TikTok, Reddit, Amazon reviews, and competitor analysis
- Develop and maintain a 4–6 week creative testing pipeline — always ahead, never reactive
- Write sharp, platform-native hooks, body copy, and CTAs that drive clicks and conversions
- Brief our AI visual creator on static asset needs with clear creative direction

VIDEO EDITING & PRODUCTION
- Edit UGC footage, product clips, and raw content into finished Meta ads (15–60 seconds)
- Produce hook variants of winning ads — same body, 5 different opening 3 seconds
- Build a template library for fast-turnaround formats: testimonial, price reveal, feature callout, unboxing, ASMR
- Format all assets correctly for Meta placements (9:16, 4:5, 1:1 — safe zones, captions, aspect ratios)
- Target turnaround of 2–4 hours per finished ad edit from raw footage

UGC CREATOR MANAGEMENT
- Manage our UGC pipeline via Influee — outreach, briefing, follow-up, quality control
- Build and maintain a roster of 8–12 active micro-creators shooting content monthly
- Write specific, emotionally-driven creator briefs (not "wear the bracelet" — "film your partner's reaction when they open the package and read the engraving for the first time")
- Coordinate gifting and logistics; ensure creators deliver on brief and on time

YOUR WEEKLY RHYTHM
- Monday: Review last week's performance. Plan the week's creative output. Identify new angles.
- Tuesday–Thursday: Video editing, hook variants, asset production
- Friday: UGC outreach, creator follow-up, brief planning for the following week
- Daily (30 min): Monitor Meta Ad Library and TikTok for creative trends

?????????????????????????????????????????????????????????

WEEKLY OUTPUT TARGETS

You'll be held to clear, measurable output from week one:

- Finished video ads (edited, hook-first, caption-ready): 5–8 per week
- Hook variants of existing winning ads: 3–5 per week
- UGC creator briefs sent or followed up: 5–10 per week
- New creative angles researched and logged: 3–5 per week
- New creator briefs written: 2–3 per week

?????????????????????????????????????????????????????????

WHO YOU ARE

NON-NEGOTIABLES

- You have a portfolio of Meta and/or TikTok ad edits for DTC product brands. Specifically ads — not general content, not brand films, not lifestyle reels. Ads.
- You can articulate why an ad works. Hook structure, pacing, emotional trigger, retention curve — you think in these terms naturally.
- You're fast. A finished, caption-ready Meta ad edit takes you 2–4 hours from raw footage, not 2 days.
- You're fluent with AI tools — Midjourney, Kling, Runway, Pika, or equivalents — for concept generation and AI video.
- Your written English is strong. Your hooks and copy must be sharp and native-sounding.
- You're self-directed. You don't wait to be told what to make next — you bring ideas, flag opportunities, and drive output independently.

STRONG ADVANTAGES
- Experience with jewellery, fashion, accessories, or gifting brands
- You've managed UGC creator outreach and pipelines before
- You understand Meta performance metrics — CTR, hook rate, thumb-stop ratio, ROAS
- You've worked in-house at a DTC brand, not just agency-side — you have brand ownership mentality
- Experience with Influee, Billo, or similar UGC platforms

PLEASE DON'T APPLY IF...
- Your portfolio is mostly long-form content, brand films, or cinematic reels — the pacing is wrong for Meta ads
- You can't explain specifically why a particular ad in your portfolio worked
- You're a slow communicator — responsiveness during UK overlap hours is non-negotiable
- You're looking for a quiet, steady role — this is a high-output, high-energy position

?????????????????????????????????????????????????????????

TOOLS

- Video editing: CapCut, Premiere Pro, or equivalent (fast, ad-native workflow)
- AI image/video: Midjourney, Kling, Runway, Pika — any combination
- UGC: Influee (we'll train you if needed)
- Creative research: Meta Ad Library, TikTok Creative Center
- Project management: Notion or Trello
- Communication: Slack (responsive during UK overlap hours required)

?????????????????????????????????????????????????????????

ROLE DETAILS

- Type: Full-time, remote
- Location: Philippines-based
- Rate: $4.50 – $7.50 USD/hour, depending on experience. Reviewed at 3 months.
- Hours: 40 hours per week, UK-aligned overlap required — approx. 12:00–20:00 Philippine Time
- Reports to: Co-Founder / Head of Growth
- Start date: ASAP — ideally within 4 weeks

?????????????????????????????????????????????????????????

WHAT WE OFFER

- $4.50 – $7.50 USD/hour, reviews based on output and quality
- Full creative ownership — your work will be live in front of tens of thousands of people
- Direct access to founders — no layers, no bureaucracy, fast decisions
- A brand that's growing fast and genuinely invests in the people helping it grow
- Bonus structure based on KPIs

GETTING STARTED

This role includes a 3-month probationary period. We'll assess output, communication, and fit — and you'll have the same opportunity to assess us. Rate and responsibilities are reviewed at the end of month 3.

New hires start at [20 hrs/week OR full-time] for the first 30 days while getting up to speed on the brand and creative standards. [Hours scale to 40/week from day 31 / Full output targets apply from week 5.]

?????????????????????????????????????????????????????????

HOW TO APPLY

Applications without a portfolio will not be reviewed.

Please send us the following:

1. Your portfolio — links to Meta or TikTok ads you have edited for DTC product brands. Dropbox, Google Drive, or direct links are all fine.

2. Answer this question in 2–3 sentences: Pick one ad from your portfolio and tell us why it worked. What hook did it use, what emotion did it target, and what would you test next?

3. A brief note on your experience with UGC creator management and AI creative tools.

4. Your availability and earliest start date.

We review applications on a rolling basis and move quickly.

?????????????????????????????????????????????????????????

----------