Key Account & Channel Development Officer

Key Account & Channel Development Officer

Purpose of the Role
The Key Account & Channel Development Officer is responsible for driving the growth, visibility, and execution quality of affiliated brands within Watsons Philippines.

The role acts as the brand's representative in the market, ensuring that product assortment, shelf visibility, merchandising standards, promotions, inventory health, trade marketing strategy, store execution monitoring, performance optimization and distributor execution are consistently maintained across all retail locations.
This position does not manage or employ Beauty Advisors or retail staff. Instead, the role influences execution through audits, training, business reviews, standards implementation, distributor coordination, and strategic recommendations.

KEY RESPONSIBILITIES
1. Retail Execution Monitoring
- Conduct structured store audits across Watsons branches
- Evaluate:
- SKU availability
- Shelf visibility
- Planogram compliance
- POP execution
- Tester presence
- Competitor positioning
- Identify execution gaps and recommend corrective actions
Deliverables:
- Weekly store audit reports
- Competitor intelligence reports
- Monthly channel review

---
2. Display & Merchandising Management
Ensure all stores comply with O.TWO.O merchandising standards.
- Develop and maintain brand merchandising guidelines
- Ensure consistent execution of:
- Shelf layout standards
- Visual merchandising direction
- Campaign display guidelines
- Track compliance rates across stores
Deliverables:
- Monthly display compliance report
- Before-and-after improvement reports
- Display issue escalation tracker

---
3. Distributor Execution Alignment
- Coordinate implementation of marketing programs with authorized distributors
- Monitor execution of:
- Product distribution
- Campaign rollout
- In-store promotions
- Escalate execution gaps and track resolution
Deliverables:
- Distributor action tracker
- Open issue tracker
- Resolution reports

---
4. Trade Marketing Strategy
- Support development of retail activation plans
- Drive in-store visibility and conversion strategies
- Support new product launches and promotional cycles
Deliverables:
- Monthly sales analysis
- SKU health report
- Opportunity assessment report

---
5. Capability Development Support (Non-Supervisory)
- Provide product training materials and selling guides
- Conduct advisory training sessions for distributor-assigned retail personnel upon request
- Focus on improving product knowledge and selling effectiveness

---
6. Business Reporting & Insights
- Deliver weekly and monthly performance reports
- Provide competitor intelligence updates
- Recommend corrective and growth strategies based on field data

for interested applicant send your resume to
----------
with subject line APPLICATION - KEY ACCOUNT AND CHANNEL DEVELOPMENT