Executive Creative Assistant & E-Commerce Operations Manager

Fashion, Storytelling, Luxury Craftsmanship & Global Brand Growth

Part-Time (20 Hours/Week to Start)
Remote
Long-Term Opportunity

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A key performance indicator for this role is helping increase online sales and e-commerce revenue. Candidates with demonstrated experience growing Shopify stores, improving conversion rates, increasing average order value, or executing successful digital marketing campaigns will receive priority consideration.

About Us

We are not looking for a traditional Virtual Assistant.

We are looking for a highly capable right-hand person who can help bring multiple creative, commercial, and storytelling projects to life while helping us grow online sales.

Our business is built around craftsmanship, culture, sustainability, and storytelling.

Our brands include:

METIER

A luxury artisan brand creating original handwoven Panama hats, straw bags, and accessories in collaboration with artisan communities in the Andes of Ecuador.

Hatters of the Caribbean

A Caribbean lifestyle brand inspired by travel, craftsmanship, adventure, and island living.

We operate internationally and are currently expanding our online presence, digital marketing, storytelling, publishing, and e-commerce activities.

We have many exciting projects underway, including:

* Shopify growth
* E-commerce optimization
* Social media content
* Marketing campaigns
* Brand storytelling
* Product launches
* Substack publishing
* Book publishing projects
* Presentation and pitch deck creation
* Creative campaigns
* Customer engagement initiatives

We are looking for someone who can become a true partner in helping transform ideas into execution.

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The Mission

Your primary mission is simple:

Help us grow online revenue while creating systems and structure that allow the founder to focus on vision, creativity, product development, and business growth.

We want this role to become self-funding through increased efficiency, stronger marketing execution, and improved online sales.

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Responsibilities

E-Commerce & Shopify Management

* Manage and update Shopify store
* Create and upload products
* Product descriptions and organization
* Collection management
* Inventory management
* Inventory forecasting support
* Product tagging and categorization
* Website updates
* Product launch preparation
* Basic SEO implementation
* Customer journey improvements
* Analyze opportunities to improve conversions
* Recommend improvements proactively

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Marketing & Sales Support

* Help execute marketing campaigns
* Coordinate product launches
* Create email marketing campaigns
* Build campaign calendars
* Assist with customer retention initiatives
* Research partnerships and collaborations
* Track campaign performance
* Help increase website traffic and sales

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Content & Brand Storytelling

* Organize creative ideas
* Transform voice notes into actionable content
* Assist with blog and Substack publishing
* Create Canva presentations
* Organize photo and video assets
* Assist with social media scheduling
* Help develop storytelling-focused content

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Executive Assistant Functions

* Project management
* Calendar support
* Follow-ups
* Research
* Documentation
* Process creation
* Organizing multiple ongoing projects
* Keeping priorities moving forward

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Operations & Systems

* Create workflows
* Build and maintain Notion systems
* Organize Google Drive
* Create Standard Operating Procedures (SOPs)
* Improve efficiency across the business
* Recommend tools and automation opportunities

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Required Skills

Must Have

* Excellent English communication
* Shopify experience
* Canva experience
* Google Workspace
* Strong organizational skills
* Project management experience
* Inventory management experience
* Ability to work independently
* Strong attention to detail

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Strong Advantage

* Notion
* Klaviyo
* Meta Business Suite
* ChatGPT and AI tools
* Pinterest
* Basic graphic design
* Basic video editing
* E-commerce analytics
* Fashion or luxury brand experience
* Storytelling and content marketing experience

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Who Will Thrive In This Role

You may be a great fit if:

* You naturally organize chaos
* You enjoy turning ideas into action
* You think ahead rather than waiting for instructions
* You love systems and efficiency
* You communicate clearly and proactively
* You enjoy supporting founders and entrepreneurs
* You take ownership of outcomes, not just tasks

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Who Is NOT A Good Fit

This role is not for someone who:

* Needs constant supervision
* Waits to be told every next step
* Misses deadlines frequently
* Struggles with communication
* Is looking only for short-term work

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Compensation

Part-Time (20 Hours/Week Initially)

Potential for:

* Long-term growth
* Increased hours
* Performance bonuses tied to business growth
* Expanded leadership responsibilities

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Application Instructions

To apply, please answer ALL of the following:

1.

Tell us about your experience with Shopify, inventory management, and e-commerce growth.

2.

Describe a situation where you improved a process or solved a problem without being asked.

3.

If the founder sent you the following message:

“I have a book project, a product launch, a marketing campaign, and a presentation due soon and I feel overwhelmed.”

What would be your first three actions?

4.

What tools do you use to stay organized?

5.

What are your strongest skills and what are your weakest skills?

6.

Please include the phrase:

“Carry only what you need.”

Somewhere in your application.

7.

Please provide:

* Resume
* Portfolio (if applicable)
* Canva examples
* Shopify examples
* A 2-minute Loom video introducing yourself

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Final Selection Process

Shortlisted candidates will complete a paid trial project involving:

* Shopify updates
* Product organization
* Canva presentation creation
* Project organization
* Marketing campaign planning

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What Matters Most To Us

We are not looking for someone to simply complete tasks.

We are looking for someone who can become a trusted long-term partner, help build systems, improve execution, and contribute to the growth of a meaningful brand rooted in craftsmanship, culture, storytelling, and human connection.