Email & SMS Marketing Manager (Cookware / eCommerce)

We are looking for a strategic, data-driven Email & SMS Marketing Manager to own and scale our retention marketing for a growing cookware brand.

This role is responsible for building and executing a full lifecycle strategy that drives repeat purchases, increases average order value, and strengthens brand loyalty. The ideal candidate understands eCommerce, product education, and how to turn subscribers into long-term customers—not just one-time buyers.

What You’ll Own:

Develop and execute a comprehensive email and SMS strategy aligned with revenue goals

Build and optimize automated flows including:

Welcome series

Abandoned cart

Post-purchase education (care tips, seasoning guides, how-to content)

Cross-sell and bundle offers

Replenishment reminders

Win-back campaigns

Create and manage promotional campaigns for product launches, seasonal pushes, and major sales events

Segment audiences based on behavior, purchase history, and engagement

Drive A/B testing across subject lines, offers, creative, and timing

Work closely with creative and eCommerce teams to align messaging and merchandising

Track and report on key KPIs: revenue per subscriber, LTV, open rates, CTR, CVR, AOV, unsubscribe rate

Qualifications

3+ years of experience managing email and SMS for an eCommerce brand

Strong understanding of lifecycle marketing and retention strategy

Hands-on experience with platforms such as Klaviyo, Attentive, Postscript, or similar

Comfortable analyzing performance data and turning insights into action

Experience building flows from scratch, not just executing campaigns

Understanding of promotional strategy without over-reliance on discounts

What We’re Looking For

Strategic thinker who can own retention as a revenue channel

Data-first mindset with strong analytical skills

Strong understanding of customer psychology and purchase behavior

Ability to balance brand storytelling with performance marketing

This role is ideal for someone who understands that cookware isn’t just a product — it’s part of someone’s daily routine — and knows how to build long-term engagement around that.