Direct response Creative Strategist / Facebook ads/Meta

???? Creative Strategist (Direct Response / Facebook Ads)
We’re looking for a Creative Strategist who can own the entire front-end of ad production — from deep customer research ? winning angles ? profitable briefs ? feedback loop with creatives.

This is not a “theoretical” role.
You either drive profitable ads, or you don’t.

???? Your Role
You are responsible for turning raw product + audience data into winning ad creatives.

You will:

Deep dive into the product, market, and competition

Identify pain points, desires, objections, and beliefs

Translate insights into high-converting ad angles

Create clear, actionable briefs for:

Video Editors

Graphic Designers

Review creatives and give direct, performance-driven feedback

Continuously iterate based on Meta ad data

???? What You Actually Do (Day-to-Day)
Research avatar (manual first, AI second)

Forums, reviews, competitors, comments

Extract:

Pain points

Desired outcomes

Failed solutions

Emotional triggers

Turn this into:

Hooks

Angles

Storylines

Build structured briefs:

Hook

Concept

Visual direction

Script (or key messaging)

Send to team (video editors / designers)

Review outputs and give clear revision feedback

Analyze ad performance and iterate

? Requirements
Proven experience as a Creative Strategist for Facebook/Meta Ads

You have created briefs that turned into profitable ads

Experience leading or directing:

Video Editors

Graphic Designers

Strong copywriting skills (this is NOT optional)

You understand:

Hooks

Angles

Direct response psychology

You know how to:

Read Meta ad data (CTR, CPC, CPA, etc.)

Identify winning vs losing creatives fast

Comfortable using:

Slack

---------- (or similar feedback tools)

Fast execution, high ownership mindset

???? Not a Fit If
You only “manage” creatives but don’t create angles yourself

You rely fully on AI without understanding the customer

You’ve never produced ads that actually spent and converted

You need constant direction

???? Bonus Points
Experience in:

E-commerce / direct response

Health, weight loss, or problem-solution products

You’ve scaled creatives to high spend ($5k+/day)

???? How to Apply
To apply, include the word “ORBIT” at the top of your application.

Also send:

Examples of briefs you created

Ads that came from those briefs (with results if possible)

Short explanation of your research process

Your experience managing creatives