Direct Response Creative Strategist — AI Proficient

Looking for a direct-response creative strategist who can write compelling video ad scripts and strong creative briefs to support a small performance marketing team.

About the Role

We run cold traffic ads for lead gen affiliate offers (form submits). Most creatives are UGC AI facecam talking head or AI/b-roll montage, but we would like to expand to other styles where appropriate.

NOTE: This will start part-time (4 hours/day) with potential to move to full-time very soon.

Pay: $3–6 USD/hour

Flexible hours, but ideally some initial overlap with these hours to begin with:
7 AM – 4 PM AEST, Mon-Fri

Tasks
- Write short direct-response video ad scripts (10 sec – 1 min) for Facebook, YouTube, TikTok
- Briefs and directives as needed for video editor for more complex vids
- Iterate on “winning” concepts when we tell you what’s working
- Put your favourite colour as the first line of your application
- Use AI tools (Sora/Claude/ChatGPT/etc.) to improve your output without producing generic AI-sounding output
- Basic video editing - We have a video editor, but when there is some backlog, we may need additional help adding captions, simple edits, sourcing clips. Nothing too fancy (no crazy transitions/effects needed)
I use my Wave.video acct (I can provide access & training) or Capcut, but feel free to use whichever tool you’re comfortable with to get the job done efficiently

What We’re Looking For
- Strong direct-response instincts (hooks, pacing, clarity, CTA)
- Excellent English (written and spoken)
- Reliable, detail-oriented, organised, and able to work efficiently and independently

Bonus (not required)
- Familiarity with lead gen / performance / affiliate marketing

The end goal is to have a creative machine and streamlined process for consistent creative output.

When you apply, show me your copywriting skills by doing the following:
Write 2 completely different scripts for a business insurance site that compares the market to find business owners the cheapest rate. Do one from the first-person perspective of the wife of the business owner, and the other you have complete freedom on what style/angle you do.

Examples of full scripts below to give you inspiration:

1:
We spoke to 127 business owners last month, and only 9 of them had used this free simple hack to lower their business insurance. This secret site searches the marketplace for you and quickly finds the best deal, all with the exact same coverage. We’ve seen businesses get insurance for as low as $25 per month. Tap the link below and fill in some basic details about your business to see how much you could save

2
Business owners are overpaying for insurance — and most have no idea. It’s not your fault, most just go with whatever quote they get first. But what they don’t know is, there are options that start as low as $25/month for the same coverage. Business owners all over the country are using this to spot better rates they didn’t even know existed. Just answer a few basic questions about your business to see what you’re really supposed to be paying. Tap below and start the short quiz now.

3
If you're a business owner paying more than $50/month for business insurance — you're doing it wrong. Most are getting quoted high because they don’t know where to look. But there’s a free quiz that checks the best available deals with the same coverage. This simple site scans the marketplace and finds out if you could be paying less. Take the quick quiz below and see if you're one of the business owners leaving money on the table.

4
If you’re still paying more than $50/month for your business insurance, stop what you’re doing right now. Most business owners renew without comparing — but things change: providers adjust rates, and better options pop up. This short quiz scans multiple providers and shows if you're getting a competitive deal for the same coverage. Take the free quiz now and check how much you could save.

5

Most business owners are quoted the wrong insurance rate — here’s how they’re fixing it. Brokers often stick to one or two providers, but that doesn’t mean you’re getting the best offer. Rates vary widely — sometimes by hundreds a month. This free quiz matches your business with providers offering rates as low as $25/month for the exact same coverage. Thousands of business owners are using this to find better rates they didn’t even know existed. Tap below to take the quiz and see if you’re getting the right rate.

6

Business owners, this is crazy, you could cut your business insurance rates in half in like 60 seconds with this free tool. Best part: it's the exact same coverage. Seriously. Check it out now and see how much you could save. Do it now.

7
So most business owners don’t realize they’re paying an invisible ‘Stupid Tax’ every year.
That’s what I call the money you’re throwing away on overpriced business insurance, and I was that guy too — it just renewed automatically every year. But there’s actually an easy way to check rates, all online in under 60 seconds. You just answer a few questions and get instant quotes. I found a better policy for nearly half the cost. Take the quiz below and see if you can find a better rate. Do it now.

8
Business owners, you'll be furious when you see this. How much of your annual profit is going to a middleman you don't even need? I just found out there’s a way to get business insurance quotes straight from the carriers. It’s all online and you can compare all the top rates in under a minute. Look, we’re all looking for ways to cut costs without cutting quality. This is one of them. Takes less time than a coffee break and could save you thousands this year. Tap below to check it out.

9
Look, I've been a commercial insurance broker for 23 years, business owners, listen, take it fro ---------- , there's been some recent changes, if you're with the same provider every year, you're probably overpaying. But there’s simple ways to check; there’s free tools out there that compare the best rates in like one minute. I'll leave a link below, might save you a bunch of money.

10
Business owners are freaking out over this. This free online tool is revealing how much they’ve been overpaying on business insurance every month. It takes 60 seconds and costs nothing to see if you have the best rate for the exact same coverage. Tap below to check now.

11
I wasn’t trying to be sneaky and eavesdrop but my dad was on the phone with his business insurance agent yesterday basically begging for a lower rate. They told him no and he just like accepted it, but after he hung up I'm like dad why are you begging them, just compare rates online. He didn't even know that was a thing. So I pulled up this site on my phone, takes 60 seconds, works for any business, you just answer some basic questions and it shows you what you should actually be paying. His quote came back at $219 a month, meanwhile he's been paying $598. He called them back and cancelled straight away. Yeah, guess who’s the favourite daughter now. But yeah, if your insurance agent ever says no, try this first, link's below.

12 (podcast)

C1: "Alright, let me hit you with some math real quick. Average business owner overpays about 200 to 400 bucks a month on commercial insurance just because they've never compared rates."
C2: "That's a lot of money." [concerned]
C1: "Over a year? That's like 3 to 5,000 dollars just completely gone. And I get it, who has time to call around to different insurance companies?"
C2: "Nobody." [firmly]
C1: "Exactly. But there's this comparison tool I found — completely free — you just plug in your info, takes maybe a minute, and you see everyone's rates side by side. Found out I've been overpaying for two years."
C2: "No way." [surprised]
C1: "Yep. Now I'm saving like 260 a month, and that's real money back in the business."