Direct Response Copywriter

The Copywriter role will be responsible for initiating a connection with our customers in a collaborative environment and will monitor and use the copy performance metrics to assist in making marketing decisions for the company. This position will also write all sales copy, webinars, emails, swipes, ads, and messages related to the sales funnels and launch campaigns.

What You’ll Be Doing

Create and edit original copy that is accurate, well-researched, and meets client/company needs and deadlines
Ensure that all products are proofed and ready for delivery or posting
Prepare files and concept boards for client review and presentation
Coordinate with internal and external parties to learn about their content needs
Assist in additional aspects of the creative or research processes to create cohesive, accurate, and actionable content
Maintain consistent and compelling messaging according to each client’s brand guidelines
Interpret creative direction and adapts points from creative briefs into persuasive copy concepts
Write and edit high-engagement copy for a variety of projects (including print, email, webinars, and newsletter)
Write copy for Facebook ads, google ads, landing pages, VSL’s & sales pages
Craft and edit storylines for promotional campaigns
Collaborate with all functions of marketing to develop a variety of marketing materials
Create and implement new marketing angles such as split-testing, headline optimization, and more