Digital Marketing Performance Analyst (Remote)

The Lucy Rose Clinic is one of Australia's leading telehealth functional medicine clinics.

We are seeking a highly analytical Marketing Performance Analyst to build dashboards, monitor KPIs and provide clear visibility across our marketing and sales funnel.

This role is responsible for ensuring we always know:

• How many Discovery Calls are being booked
• What they cost
• Which campaigns are performing
• Which campaigns are under performing
• Where conversion bottlenecks exist
• What is driving revenue growth

Key Responsibilities

• Build and maintain marketing dashboards
• Track Meta, Google, landing page and funnel performance
• Monitor Discovery Calls, Cost Per Lead and Cost Per Discovery Call
• Track booking page conversion rates
• Track nurture sequence performance
• Track sales conversion rates and revenue metrics
• Produce daily KPI reports
• Identify performance issues and opportunities
• Work with management and agencies to improve performance

Requirements

• Strong Google Sheets / Excel skills
• Experience building dashboards and reports
• Experience with Meta Ads reporting
• Experience with Google Analytics
• Strong analytical and problem-solving skills
• Excellent attention to detail

Highly Desirable

• Looker Studio experience
• Marketing analytics experience
• Funnel reporting experience
• GoHighLevel experience

To Apply
• CV
• Short video introduction
• Example dashboard or report you have built

Application Question

If Discovery Calls (bookings) suddenly fell by 30%, what metrics would you review first to identify the cause?