Digital Marketer/Email MArketer

The Digital Marketer will help to define, implement and execute campaigns and strategies aimed at acquiring high-value engaged subscribers. This position will serve as the key member of our marketing team and will execute omni-channel digital strategies aimed at growing our customer base. Utilizing a mix of always-on and campaign-specific performance marketing, these strategies will be driven heavily by data and audience segmentation in order to deliver targeted messaging to the right customer at the right time to drive efficient acquisition.

Responsibilities:
• Develop strategy and marketing campaigns focused on acquiring a quality, engaged user base to meet short-term and long-term business goals and objectives
• Manage campaign end-to-end operation?
• Monitor, optimize, and report on performance of campaigns on an ongoing basis with a nimble mindset that will allow for pivoting based on insights
• Oversee and manage campaigns from end-to-end with a focus on always-on performance marketing campaigns that drive customer acquisition
• Define baseline and advanced KPIs around customer acquisition and set goals for success against all of those measures
• Analyze data to make recommendations to improve existing campaigns and develop new strategies
• Champion and lead A/B test targeting, content, copy & creative among other strategies to continually improve performance and ROA

Qualifications
• Proven experience developing and driving the strategy of complex digitally focused acquisition marketing campaigns ideally for a direct to consumer product
• Expertise with all digital ad networks including Google Ads, Facebook/Instagram Ads is required. YouTube Advertising and email marketing is a plus
• Ability to analyze, interpret data and use insights to inform marketing campaigns and make recommendations
• Hands-on experience with developing and reporting on metrics and KPIs for business goals, process improvement projects, and campaign management
• Strong understanding of customer segmentation and how it can feed into acquisition marketing channels in order to identify and acquire high-value users
• Ability to effectively influence and communicate cross-functionally with all levels; exceptional presentation, verbal and written communication skills
• Ability to think strategically and execute tactically
• Excellent team player with a positive attitude and ability to work collaboratively to drive projects to successful completion

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