Digital Ad Designer (Meta, Google Display & TikTok)

Position Overview

We are seeking a talented and results-driven Digital Ad Designer to create high-performing advertising creatives for Meta (Facebook & Instagram), Google Display, and TikTok campaigns. The ideal candidate has a strong understanding of digital advertising best practices, conversion-focused design principles, and experience developing compelling ad creatives that drive engagement, leads, and sales.

Responsibilities:
Design static, animated, and video ad creatives for Meta (Facebook, Instagram, Messenger), Google Display Network, and TikTok advertising campaigns.
Develop multiple ad variations for A/B testing and campaign optimization.
Create visually compelling designs that align with brand guidelines while maximizing ad performance.
Collaborate with marketing and media buying teams to understand campaign objectives, target audiences, and key performance metrics.
Adapt creative assets to various ad sizes, placements, and platform requirements.
Design platform-native creative that aligns with TikTok trends and user behaviors.
Incorporate feedback and revisions in a timely manner.
Stay current with advertising trends, platform updates, and creative best practices.
Organize and deliver final design files in required formats and specifications.

Qualifications:
Proven experience designing digital advertisements for Meta, Google Display, and/or TikTok campaigns.
Strong portfolio demonstrating conversion-focused ad creatives.
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects), Canva, Figma, or similar design tools.
Understanding of direct-response marketing principles and consumer psychology.
Experience creating both static and video-based ad content.
Ability to manage multiple projects and meet deadlines.
Excellent communication and collaboration skills.

Preferred Experience:
Experience with motion graphics, video editing, and short-form video production.
Familiarity with performance metrics such as CTR, CPC, CPA, and ROAS.
Knowledge of landing page design and conversion optimization.
Experience creating ad creative for lead generation, e-commerce, home services, healthcare, and local businesses.
Understanding of TikTok creative best practices, hooks, user-generated content (UGC), and trend-based advertising.

Key Deliverables:
Platform-compliant ad creatives for Meta, Google Display, and TikTok campaigns.
Multiple creative concepts and variations per campaign.
Source files and exported assets in required formats.
Creative recommendations based on advertising best practices and performance insights.

What We're Looking For:
The ideal candidate understands that successful advertising is more than attractive design. You know how to create thumb-stopping creative that captures attention, communicates value quickly, and drives measurable business results.