DTC Website Performance & CRO Manager

We are seeking a highly analytical and results-driven Website Performance & CRO Manager to own conversion performance across our Direct-to-Consumer (DTC) client portfolio.

In this role, you will be responsible for improving website conversion rates, optimizing user experience, maintaining website performance standards, and driving measurable revenue growth for Shopify-based brands. You will proactively identify opportunities, develop optimization strategies, execute experiments, and translate data into actionable business decisions.

This is not a task-execution role. We are looking for someone who can independently identify what needs to be optimized, prioritize initiatives based on business impact, and connect every website improvement to measurable performance outcomes.

Key Responsibilities:
- Conduct comprehensive CRO audits to identify user friction, conversion barriers, and revenue opportunities.
- Develop, prioritize, and execute A/B tests across homepages, product detail pages (PDPs), collection pages, landing pages, and checkout experiences.
- Monitor and improve website speed, Core Web Vitals, and overall site performance across all assigned client accounts.
- Own GA4 implementation, tracking accuracy, and reporting across client websites.
- Analyze Shopify and GA4 data to identify opportunities, trends, and performance gaps.
- Manage multiple website optimization initiatives across a portfolio of DTC clients.
- Stay current with CRO, UX, Shopify, analytics, and e-commerce best practices.

Qualifications:
- 3+ years of experience in CRO, website performance, UX optimization, or DTC e-commerce.
- Strong hands-on experience with Shopify, including product pages, themes, site structure, and conversion optimization.
- Advanced proficiency in Google Analytics 4 (GA4).
- Experience using Hotjar, Microsoft Clarity, or similar behavioral analytics platforms.
- Demonstrated success running A/B tests and translating results into measurable business outcomes.
- Strong understanding of conversion funnels, user behavior, and customer journey optimization.
- Experience managing multiple client accounts or projects simultaneously.
- Agency experience or experience supporting multiple brands is highly preferred.

What We Offer:
• Competitive salary base
• Permanent remote setup
• Unlimited free access to MAG School courses and SOP Library
• Opportunities for professional development and career advancement

You’re exactly who we’re looking for—so what’s stopping you? Apply now and let’s make it official.

Follow-up emails are welcome at ----------