Creative Strategist

We're hiring a Creative Strategist for several DTC/E-Commerce brands.
Full-time | US hours | Permanent Work from Home

This is NOT a general copywriting role.
We’re looking for someone with real direct-response thinking who can help drive better-performing ad creative.

What You'll Be Doing
>Write hooks, angles, and scripts for paid social video ads
>Turn product and customer insights into direct-response ad concepts
>Brief editors / creators clearly so execution is strong
>Help analyze what is or isn’t working in creative performance
>Push better iterations and new ideas across Meta / IG / TikTok, and other platforms

What We're Looking For
>5+ years solid experience creating direct-response video ads for paid social and organic
>Handled eCommerce / DTC brands
>Meta-first performance creative background, TikTok / UGC-style ad experience
>Worked with editors, creators, UGC managers or media buyers
>Familiar with performance metrics and iteration


To apply, send you updatedr CV, expected rate, earliest start date, and answers to the questions below.
1. How many years of experience do you have creating direct-response video ads for Meta / Instagram / TikTok, specifically hooks, angles, concepts, and scripts?

2. What types of eCommerce / DTC brands or products have you done this for? Describe 1-2 examples.

3. Have you personally written scripts or creative briefs for paid social video ads? If yes, what exactly did you own from research to execution?

4. Walk us through one ad or campaign you worked on that performed well. What was the product, hook, angle, your role, and the result?

5. When an ad underperforms, how do you usually figure out whether the issue is the hook, script/body, offer, creator delivery, edit, or landing page?