Creative Ads Ideator and Scriptwriter for Meta Video Ads (Hourly)

Job Description:

We are looking for a creative-focused ads ideator and scriptwriter to help us produce high-performing video ad concepts for Meta (Facebook and Instagram).

This role is NOT video editing.
Your focus will be on creative angles, hooks, video scripts, on-screen ad text, and voiceover scripts.

We already have a video editor.
Your job is to generate strong, testable ad ideas and scripts that can be turned into performance-driven video ads.

About the Brand:

We run a premium building brand selling high-end 1:8 scale supercar building kits.
Our products are often compared to LEGO, but we position ourselves as a premium alternative for teens and adults.

Average product price is around $300.
Our primary market is the United States.

What You Will Do:

Research current Meta and TikTok advertising trends

Generate creative marketing angles suitable for paid ads, including but not limited to:

Gift-focused angles

Premium and hobby-driven positioning

LEGO-alternative skepticism breakers

Mechanical features and wow-factor

Write strong hooks for the first 2–3 seconds of video ads

Write clear on-screen ad text optimized for silent viewing

Write short-form video ad scripts designed for performance marketing

Generate realistic voiceover scripts using ElevenLabs

Voiceover and Script Requirements:

We will provide access to a premium ElevenLabs account

You will use expressive voice styles and controls available in ElevenLabs to create natural, human-sounding voiceovers

Scripts should feel conversational, realistic, and non-robotic

Scripts must be adapted based on our feedback and different audience segments

US Market and Seasonal Angles:

Since most of our sales are in the United States, you will also be expected to:

Propose creative angles based on US-specific holidays and seasonal events such as:

Valentine’s Day

Christmas

Easter

Father’s Day

Black Friday and Cyber Week

Identify and suggest marketing angles based on:

Current US social media trends

Cultural ---------- nts relevant to American audiences

Seasonal buying behavior and gifting periods

What This Role Is NOT:

Video editing

Motion design

After Effects or Premiere work

Media buying or ad account management

This is a pure creative ideation and scriptwriting role focused on performance advertising.

Required Skills:

Strong understanding of Meta video ads and direct-response marketing

Ability to distinguish viral content from performance-driven ads

Short-form copywriting and scriptwriting skills

Familiarity with:

Meta Ad Library

TikTok Creative Center

ElevenLabs or similar AI voice tools

Awareness of US market behavior, holidays, and seasonal trends

Payment and Availability:

Hourly rate: $4

Flexible working hours

Long-term collaboration possible based on performance

Test Task (Required):

If selected for the test task, we will share our brand website link.

Based on this link, please prepare either a short written document or a simple presentation covering the following:

An overview of which creative marketing angles would make the most sense for our brand

Examples of competitors or similar brands and what they are doing in their ads

Suggestions on how we can differentiate or improve our positioning in ads

Proposed creative angles we should test first and why

Example ad hooks and short video scripts tailored to our brand

At least one script suitable for ElevenLabs voiceover

The output can be a short presentation or a written document (approximately 4–5 paragraphs).
No video editing is required.

How to Apply:

Please send:

A short introduction

Relevant experience with ad creative, scripting, or copywriting

Confirmation that you are comfortable completing the test task described above