Copywriter

About the Company
Allipse Marketing Management owns and operates multiple direct-to-consumer brands in the US market, specializing in health, beauty, and wellness. We sell products that solve real problems for real customers.
Now we're looking for a Copywriter to craft the words that sell — writing persuasive scripts, ads, and landing pages that connect with our audience and drive conversions.

About the Role
We're looking for a Copywriter who knows how to turn ideas into words that move people. You'll write the copy behind our Facebook ads, VSL scripts, landing pages, and static creatives — crafting messages that grab attention, build desire, and drive action.
If you're equal parts storyteller and strategist, and you love figuring out what makes customers tick, this one's for you.

What You'll Own
Conduct deep market research — understanding customer avatars, core desires, pain points, and the exact language customers use
Write Facebook ad copy (primary text, headlines, hooks) that stops the scroll and drives clicks
Write VSL scripts that hold attention and convert viewers into buyers
Create punchy headlines for static image ads
Write landing page copy — from headlines to CTAs to full sales pages
Apply awareness stages and market sophistication principles to craft the right message for the right audience
Collaborate with video editors, designers, and media buyers to bring your copy to life
Review performance and tweak your copy to make every word work harder

Who You Are
Experienced copywriter with understanding of direct response principles
Familiar with concepts like awareness stages, market sophistication, and customer avatars
Strong command of English with a natural sense of tone and flow
Passionate about audience psychology and what drives people to act
Curious, analytical, and open to testing, learning, and iterating
Comfortable using AI tools to work smarter and faster

You'll Thrive Here If…
You're driven by results and love seeing your words make an impact
You geek out on customer psychology, research, and optimization
You value persuasion and performance over clever-sounding copy
You can write for US audiences across health, beauty, and wellness

Growth Path
Copywriter ? Senior Copywriter ? Lead Copywriter ? Creative Strategist

To Apply
Send us:
Your resume/CV
3-5 samples of direct response copy (ads, scripts, landing pages)
Brief note on a winning ad you've seen and why it works