Conversion Rate Optimisation (CRO) Lead – E-Commerce

Supacore is a global e-commerce brand built around the world’s only patented, medical-grade compression technology (Coretech). Our products support pre- and postnatal women, elite athletes, and clinical users worldwide. This is a considered-purchase, trust-driven product — not impulse retail.
Key Responsibilities

Own and execute Supacore’s CRO strategy end-to-end.

Diagnose funnel drop-off using analytics, heatmaps, and session recordings.

Build and prioritise a structured experimentation backlog.

Design and run A/B and multivariate tests with statistical rigour.

Optimise PDPs, carts, and checkout for a technical, medical-grade product.

Improve trust, clarity, and education without over-claiming.

Partner with Shopify developers to implement tests and roll out winners.

Align CRO insights with paid acquisition and lifecycle marketing.

Required Skills & Experience (Non-Negotiable)
CRO & Experimentation Expertise

Proven experience running hypothesis-led CRO programs.

Deep understanding of:

User behaviour and decision psychology

Conversion friction and cognitive load

Trust-based selling for high-consideration products

Ability to interpret test results and make confident commercial decisions.

Analytics & Data Literacy

Strong working knowledge of:

GA4 (or equivalent)

Funnel and cohort analysis

Attribution and traffic-source behaviour

Comfortable tying experiments directly to revenue and LTV.

E-Commerce & Shopify Context

Experience optimising Shopify-based funnels.

Ability to brief developers clearly and pragmatically.

Understands the limits of themes vs custom solutions.