SEO / Digital Marketing Professional

SEO / Digital Marketing Professional, Hourly, Pilates Can Pty Ltd HQ: Canberra, ACT, Australia, Remote.

Join our fun, wellness business team in Australia.

We have been established for over 20 years in our local Clinical Pilates market here in Canberra, Australia. We are ready for another period of significant growth.
If you are part of that growth, then we will also grow your hourly rate, number of regular hours and associated benefits.

If you already have a full-time load and would like to try us out with a small number of hours, before making a larger commitment, then we would also be very happy to accommodate that sort of progression. You can start with an initial 8 – 10 hours per week and build that to a full-time load.

The role of SEO/Digital Marketing Professional is an important part of our team of digital marketing in-house staff & consultants.

The focus of the Our “SEO/Digital Marketing Professional” role, enables our SEO progress in collaboration with the company’s marketing & leadership teams.

Key Responsibilities

• Generate and interpret SEO reports and recommendations using SEMrush.
• Analyse and report web traffic using other various web analytics tools.
• Implement SEO & Web traffic recommendations and solutions.
• Manage Google data analytics and identify ways to improve performance.
• Provide recommendations for improvement in key areas such as keyword optimization on meta tags and images, content quality, and link building.
• Prioritize recommended solutions for technical issues that could impact website performance.
• Develop keyword plans through keyword research on a regular basis to generate content ideas and optimize existing content.
• Integrate on-page and off-page SEO (link building) with content marketing and social media marketing via liaison with the marketing team.
• Regularly track and monitor new and existing keyword ranking positions and devise integrated marketing strategies to increase organic search rankings
• Measure and track key SEO outcome metrics such as organic traffic, keyword ranking positions, domain authority, site health and conversion rates.
• Provide recommendations for improvement in those metrics listed above.
• Provide weekly numbers for the Pilates Can marketing scorecard regarding specific input work done on improving those outcome metrics listed above.
• Perform specific competitive analysis to benchmark current SEO performance against direct competitors and devise strategies to surpass competitors.


Requirements

• Minimum 3-5 years working in technical & content SEO & Google Analytics.
• Demonstrated technical SEO skills with specialist experience using the following platforms: Semrush, Moz, Ahrefs, Bright local, White spark.
• Proven track record of driving results (SERP rank, traffic, engagement, & conversions)
• Solid, advanced understanding of performance marketing, conversion, and online customer acquisition
• Up-to-date with the latest trends and best practices in search engine marketing & measurement
• Strong, data-centric analytical skills
• Clear communication skills in multiple forms, including team zoo ---------- etings and email
• Working knowledge in HTML, Javascript, and other programming languages as they relate to SEO

Remuneration
The successful candidate will start at an attractive hourly rate.
Performance will be reviewed regularly based on Key Performance Indicators that will be discussed in detail with shortlisted applicants, prior to on boarding the successful candidate.
We are aiming for a very long-term relationship with the right candidate.

* Kindly include your cover letter and copy of your resume when applying to this post.