Head of Google Ads / Bing Ads

Company Overview:
We are a dynamic and growing organization managing multiple ecommerce brands across various industries. We are seeking a talented Google Ads Optimizer to join our team and drive exceptional performance in our online advertising campaigns. As a Google Ads Optimizer, you will have the opportunity to work with five unique ecommerce brands, collaborating with cross-functional teams to maximize ROI and accelerate growth.

Job Description:
As a Google Ads Optimizer, you will be responsible for developing and executing strategic paid advertising campaigns across multiple ecommerce brands. Your primary objective will be to drive targeted traffic, increase conversions, and maximize return on ad spend (ROAS). With a strong focus on Google Ads, you will leverage your expertise to optimize campaigns, monitor performance, and implement data-driven strategies to achieve exceptional results for our clients.

Responsibilities:

• Manage and optimize Google Ads campaigns for five ecommerce brands, aligning with business objectives and marketing strategies.
• Conduct keyword research, competitor analysis, and audience targeting to develop effective ad campaigns.
• Create and refine ad copy, ad extensions, and landing page experiences to improve click-through rates (CTR) and conversion rates.
• Monitor and analyze campaign performance, including impressions, clicks, conversions, and ROAS.
• Utilize Google Analytics and other tracking tools to gather insights and make data-driven decisions to improve campaign performance.
• Conduct A/B testing experiments to refine targeting, messaging, and landing page experiences.
• Collaborate with creative teams to develop engaging and high-performing ad creatives.
• Stay up to date with the latest trends and best practices in Google Ads and digital advertising.
• Provide regular reports and insights on campaign performance to stakeholders.
• Identify opportunities for campaign expansion and growth, recommending budget adjustments and new advertising strategies.
• Work closely with cross-functional teams, including marketing, design, and development, to ensure campaign alignment and optimization.

Requirements:

• Proven experience managing and optimizing Google Ads campaigns, preferably in an agency or multi-brand environment.
• Expertise in Google Ads platforms, including Google Ads Editor, Google Analytics, and Google Tag Manager.
• Strong analytical skills with the ability to analyze data, identify trends, and make data-driven decisions.
• Understanding of key performance indicators (KPIs) for paid advertising, such as CTR, conversion rate, and ROAS.
• Knowledge of audience targeting, ad scheduling, and bid management strategies.
• Familiarity with ecommerce platforms and online shopping behavior.
• Excellent communication skills, both written and verbal, with the ability to present insights and recommendations to stakeholders.
• Detail-oriented with strong organizational and time management skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Google Ads certifications are a plus.

Join our team and take the lead in optimizing Google Ads campaigns for five diverse ecommerce brands. Leverage your expertise in paid advertising, data analysis, and strategic optimization to drive exceptional results and contribute to the growth and success of our clients' businesses.

To apply, please submit your resume, along with any relevant certifications and examples of successful Google Ads campaigns you have managed.