The Marketing Email Developer will design and build email campaigns via Salesforce Marketing Cloud, Pardot, and other campaign automation tools to support Sales campaigns. In this role, you will lead the development of all email campaigns, SF Campaigns, and landing pages. Tasks include updating catalogs and form via graphic design, html development and/or manipulation, content implementation, audience segmentation, testing implementation (A/B, multivariate), quality control, and email rendering through the Pardot/Marketing Cloud.
Duties and Responsibilities
Develops and edits graphics, catalogs, forms, and traditional marketing materials with Adobe suite.
Builds email templates leveraging email templates and content while following specifications.
Reviews and tests emails to ensure conformance to ---------- velops email automation journeys through Salesforce technology.
Makes recommendations to facilitate the highest rates of deliverability and engagement to email audiences.
Leverages email tool queries/reports to troubleshoot problem areas and to determine reasons for non-optimal email ---------- asures and analyzes email channel KPIs on a weekly and ad hoc basis and provides recommendations to executives and stakeholders on opportunities to improve email performance.
Follows brand standards and executes them across multiple platforms.
Performs other duties as assigned.
3-4 yrs Pardot Experience, with expertise building email programming with templates, and who can troubleshoot with HTML/CSS experience
Available on US Eastern Standard Time for a few hours
