Social Media and Marketing Manager

Position Overview

As a Social Media Manager, you will play a critical role in developing and implementing social media strategies to enhance brand visibility, engage with target audiences, and drive business objectives. You will have the opportunity to leverage your creative and analytical skills to manage social media platforms, create compelling content, and monitor performance metrics. This position requires a deep understanding of social media trends, platforms, and best practices, as well as the ability to collaborate effectively with cross-functional teams.

Key Responsibilities:
1. Social Media Strategy: Develop and execute comprehensive social media strategies aligned with overall marketing goals, target audience, and brand identity.
2. Content Creation and Curation: Create engaging and high-quality content for various social media platforms, including text, images, videos, and other multimedia formats.
3. Platform Management: Manage and maintain social media accounts, ensuring consistent brand messaging, tone, and visual identity across all channels.
4. Community Engagement: Foster and nurture a vibrant online community by engaging with followers, responding to comments and messages, and actively participating in relevant conversations.
5. Analytics and Reporting: Track and analyze key performance indicators (KPIs) to evaluate the effectiveness of social media campaigns, gain insights into audience behavior, and make data-driven recommendations for optimization.
6. Paid Advertising: Plan, execute, and optimize paid social media campaigns to increase reach, drive conversions, and maximize return on ad spend (ROAS).
7. Social Listening and Trend Monitoring: Stay informed about industry trends, news, and conversations to identify opportunities for content creation and engagement.
8. Collaboration and Coordination: Collaborate with internal teams, including marketing, content, design, and customer support, to align social media efforts with overall marketing initiatives and campaigns.
9. Social Media Policy and Guidelines: Develop and maintain social media policies and guidelines to ensure compliance, brand consistency, and proper use of social media channels.
10. Stay Updated on Emerging Platforms and Features: Monitor and assess new social media platforms, features, and trends to identify opportunities for innovation and growth.
11. Crisis Management: Actively monitor social media channels for potential reputation risks, respond promptly to customer concerns or complaints, and implement appropriate crisis management strategies.

Must provide familiarity with each platform listed below. Platforms we use include:
Google My Business, Linkedin, Linkedin for Buisness, Facebook, Twitter, Instagram, TikTok, Youtube, Mailchimp, ActiveCampaign, and Loomly

Must provide portfolio of created visual and video content. Must provide introductory video.