Google Advertising Specialist

Job Overview

Be part of a company with an amazing culture where you can have a huge opportunity for growth!
We are a fast-growing creative and digital marketing agency based in New York State that focuses on brand strategy, design, and innovation and we are looking for a Google Ads Specialist to join our growing ---------- this role, you will be responsible for managing client campaigns and optimizing them to ensure maximum performance. You will also be responsible for analyzing data to identify opportunities for improvement. If you possess these qualities and believe that you would excel in this position, we would love to hear from you!


Responsibilities

Manage all aspects of Google Ad campaigns
Analyze and optimize ad campaigns to increase return on investment (ROI)
Creating and managing landing pages and conversion tracking tools such as Google Analytics to measure campaign effectiveness
Budget management and allocation
Maximize advertising spending while tracking and maintaining budgets
Analyze and optimize pay-per-click (PPC) campaigns to increase ROI
Manage and optimize display campaigns across multiple devices
Develop PPC strategies to increase online visibility
Oversee ad copy creation, testing, and optimization
Assist the content and creative team in developing high-performing assets.
Generate A/B testing, and report on results and learning.
Conduct weekly/monthly reporting and analysis of campaigns
Analyzing performance data to identify trends and patterns in order to improve campaign effectiveness
Researching new advertising opportunities and providing recommendations to management on which ones are best for the company’s goals
Monitoring competitor activity in order to identify any new strategies that may affect business goals
Collaborating with other tea ---------- mbers to develop strategies to improve website traffic and sales
Prepare and present reports and marketing plans
Other tasks as needed


Requirements

2+ years of paid marketing or advertising experience focused on Google Ads
Excellent understanding of social media platforms and proficiency with digital marketing ---------- -depth knowledge of Google Ads and Google Analytics
An understanding of search engine optimization (SEO) and search engine marketing (SEM)
Google Ads certification
Competency with using Word, Excel, and PowerPoint to produce reports and presentations for clients
Well-versed with the analytics tools and platforms
Advanced knowledge of best practices in creating, placing, and optimizing ad campaigns on the programmatic ad platform
Work independently under pressure, meet deadlines, manage several projects simultaneously, and set priorities with minimal supervision
Strong attention to detail

If this sounds like you send us your CV and portfolio via email at ----------

We look forward to meeting you soon!